How to Create a LinkedIn Business Page

When you’re a service-based sales professional, LinkedIn offers countless opportunities for you to make connections that will result in business down the line. It’s a great place to grow awareness of your brand, establish your expertise, or even hire people to join your team.

 

Today on Put a Pin in it, Jessi Carlin shows you how to create a professional page for your company on LinkedIn.

Video Transcription

If you’re active on LinkedIn, you know about the amazing opportunities for connection that it offers. By creating a company page, you can grow awareness of your brand among LinkedIn’s vast network of professionals.

Before you create a company page, you’ll need to have your individual profile set up. So, if you don’t already have your own personal profile, check out the links in this video to learn how to create and optimize one.

Now that you’re ready to create a LinkedIn business page, start off by logging into your account, and then click the Work menu in the upper-right corner of your screen. From that drop-down menu, select Create a Company Page.

The Work tab on LinkedIn

 

Click this link to create a LinkedIn Company Page

The first thing you’re going to need to do is specify your type of business, based on the size of your company and whether or not you’re associated with a school or university. I’m going to choose Small Business.

On the next page, you’ll be asked to fill in the name of your business, along with other information. You’ll notice that when you type in the name of your company, it automatically fills in the LinkedIn public URL field, based on what you typed. This is the URL people will use to find your page on LinkedIn, so, ideally, you want it to be the same as your handle on other platforms. If your URL is already taken, you’ll get an error message, so be sure to select something that’s unique to your business.

Enter the name of your business on LinkedIn

See how a 38% referral rate can change your business.

The other fields are mostly self-explanatory, with a section for your website URL, along with other information about your company. You can use the drop-down menus to select from the different options for Industry, Company Size, and Company Type.

Select your company type on LinkedIn

Next, you’ll be asked to upload a picture to represent your business. This should be your company’s official logo, but in a square format. LinkedIn recommends a 300 by 300 pixel image. If yours is bigger than that, don’t worry—the upload form will automatically resize it. The important thing is to make sure it’s square-shaped.

Finally, you’ll be asked to add a tagline for your business. If your company has a slogan or a short description that you use elsewhere, use it here. See the Page Preview box on the right? This shows you what users will see when you come up in one of their searches.

The Page Preview box on LinkedIn

When you’re finished filling everything in, check the box that says you’re an authorized representative of your company. Then, click the Create Page button.

Click this button to finish creating your company page

The takeaway

And that’s it! Now that you’ve created your LinkedIn company page, you can customize your profile, share content, and view analytics for your posts. Be sure to follow us on LinkedIn, at Remindermedia, and subscribe to this YouTube channel for more social media tutorials. But, most importantly, put a pin in it.

Written by Kevin McElvaney

Zealous wordie and reluctant writer of short bios. I'm dedicated to creating useful and educational content.