How to Decide on a Target Audience

If you’re looking to grow your business in a scalable, sustainable way, it helps to have an ideal clientele in mind.

 

Today on Above the Noise, Andrea Tremper reviews three ways you can connect with your target audience on Facebook.

Video Transcription

In the world of business, you generally want to sell as many customers as possible in order to make the most profit. But that doesn’t mean you should target all of those people at once. Instead, it’s important to have an ideal audience in mind so that you can personalize your messaging and create an exceptional customer service experience.

Target #1: Audience Age

When you learn to specialize in a particular generation or age bracket, you can really hone in on what the value is and make sure you deliver it. If you’re a real estate agent, you might want to work with millennials, who tend to be first-time homebuyers. Of, if you’re a financial advisor, you may want to connect with retirees.

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Remember that when it comes to sales, a specialist always beats a generalist. When you learn to cater to the needs of a particular group, you’re far more likely to get more word-of-mouth referrals. With that in mind, consider narrowing the age range before you run your next Facebook ad.

Target #2: Milestones

When you’re trying to connect with leads on Facebook, you should do your best to ensure that the people you reach will actually want to buy from you. Your clients’ recent behaviors or milestones can often be a good indicator of whether they’ll be interested in what you sell.

For example, you can target friends of people who recently moved, people who were recently engaged, or people with young children. All of these people might be relevant leads for a real estate agent. Whichever industry you’re in, consider the life events that might make a client more interested in what you have to offer, then find ways to connect with your clients around those events.

Target #3: Interests

While you don’t necessarily want to limit your prospects to people who like certain pages on Facebook, you can target your ads by interests and hobbies for a more personalized marketing approach. For example, if you’re promoting a real estate listing to fans of shows on HGTV, you might want to highlight some of those modern features like an open floor plan, smart storage, or an updated kitchen. Doing this will make your ads stand apart from those that offer more generic descriptions, and increase the likelihood that you’ll connect with a potential client.

The takeaway

And that’s it! Now, you have three suggestions for narrowing in on your target audience. If you liked this video, be sure to like ReminderMedia on Facebook and Instagram. Subscribe to this YouTube channel, and hit that bell icon to be notified when new videos are released. But, most importantly, take action on this today.

Written by Kevin McElvaney

Zealous wordie and reluctant writer of short bios. I'm dedicated to creating useful and educational content.