Low Housing Inventory Strategies agents can use to find opportunities During his interview, Kevin Scanlan makes clear that unless agents adapt to becoming a listing-centric agent during this period of low housing inventory, they will go “extinct.” Simply put, you won’t make money unless you do. But it’s a bit of a chicken and… Read more »
Ep. 229: How to Thrive in a Low-Inventory Market with Kevin Scanlan
Ep. 227: The Hidden Danger That Can Derail Your Career with Andrea Blum
The Absolute Worst Thing You Can Do With A Script is Stick to It You’re a thinking human being, so simply because you have a script doesn’t mean you have to stop speaking like one. There are three steps to take when practicing real estate scripts that will prevent you from sounding like an… Read more »
Ep. 232: 5 Tragic Landing Page Mistakes That Cost You Leads
Avoid These 5 Mistakes and Immediately Improve Landing Page Conversion Rate There are lots of companies that will charge you lots of money to improve landing page conversion rate using strategies and tactics you can implement yourself. Among those strategies are avoiding these five common but easily corrected mistakes: Including more than one call… Read more »
Ep. 233: How to scale your business by treating sales like an operation, with Michael McFall
Perfecting Your Sales Process Sales Isn’t Everything. It’s the Only Thing. During his interview, Michael McFall, co-CEO of Biggby Coffee, makes a simple, often heard, but overlooked idea: In business, sales is everything. Period. It’s an uncomplicated idea that makes perfect sense. Without sales, you don’t make any money and your business fails. Everything… Read more »
Ep. 234: Creating Financial Certainty with Dan Nicholson
Business is a Gamble, so Rig the Game This week’s interview with Dan Nicholson is deep. But don’t shy away. A deep conversation isn’t always a complicated or boring one. Granted, if you’re stuck in a college philosophy course where you have no inkling about what’s going on, and Anaxagoras sounds like something that… Read more »
Ep. 237: Moving from solo agent to business owner, with Dave Panozzo
The Future of Real Estate Agents Will the Independent Real Estate Agent Survive? Who should listen: This episode is for solo agents looking to ensure they remain relevant in this brutal market. Key point: You’ll discover ideas to separate yourself from the crowd, but also what it means to have a “business mindset.” Action… Read more »
Ep. 239: How to ask for REFERRALS the right way, with Barb Betts
How to Develop a Relationship Marketing System Word-of-Mouth is Not a System Who should listen: This episode is for professional service providers who want to understand how to operationalize their relationship marketing strategy. Key point: Relationship marketing requires authenticity; it’s not for everyone. If you don’t have a prospect’s trust, then not even your… Read more »
The 5 Best Sources of Real Estate Scripts
Before I begin, let me congratulate you for making one of the best decisions you can for setting yourself up for success. Good for you! Obviously, I’m assuming that if you’re reading this blog, it’s for one of two reasons: You’ve decided to act on all that advice you’ve been getting about every agent’s need… Read more »
Ep. 243: How to Master Relationship Marketing (with Glennda Baker)
How Does Relationship Marketing Work? If you’re going to understand relationship marketing, you need to start by knowing that it’s not a short-term strategy. Who should listen: Anyone who wants to understand how they can effectively implement relationship marketing in their business. Key Point: If you don’t form lasting relationships with your clients, you’re… Read more »
Ep. 176: How to Get More Leads with Lead Magnets
How to Build an Email List and Attract New Customers Using Lead Magnets One of the best ways to build an email list and attract new customers is to offer a lead magnet. A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
Top 10 Back to School Blog Posts for Your Clients
August is upon us, which means many of your clients are gearing up for the upcoming school year. This busy time for parents presents a number of opportunities for you to connect with them on social media. By offering valuable content on your platform of choice, you can show that you care about your clients… Read more »
