Ep. 176: How to Get More Leads with Lead Magnets

How to Build an Email List and Attract New Customers Using Lead Magnets

One of the best ways to build an email list and attract new customers is to offer a lead magnet.

A lead magnet is something of value that you offer to your target audience in exchange for their email address and/or other contact information. In the world of digital marketing, the best lead magnets offer information your target audience considers useful.

Let’s say you’re a real estate agent and you want to build an email list to attract first time home buyers. Examples of lead magnets for this audience could include important information about what to look for in an agent, how to assess a neighborhood, dealing with home inspectors, or a checklist for moving day.

When deciding upon a lead magnet, its important to keep your target audience in mind. The type of information people find useful will tell you a lot about where they may be in the buying process. From there, you can go about the process of segmenting your audience and deciding how best to market to each segment.

Promoting a lead magnet

You can’t use a lead magnet to build an email list if people can’t find it, so you need to promote your lead magnet. You can use a Facebook ad lead magnet, an Instagram lead magnet, or, if you’re promoting B2B lead magnets, LinkedIn is a great choice. Wherever you choose to promote your lead magnet, it’s important that the link brings your audience to a landing page.

A simple landing page is best, and it should be dedicated to your lead magnet. For this reason, don’t use your website’s home page as your landing page—there’s too much information on a home page to distract visitors. The landing page should have only enough information so that your visitors immediately know where to enter their email address and how to download the lead magnet.

Examples of lead magnets

You can easily search online for a lead magnet creation service, but if you have the time, creating your own is less expensive, and it’s not difficult. You can rely on your own knowledge and experience while writing, and then use a service like Canva or Fiverr to design an appealing look that’s easy to create.

There’s a large number of choices when deciding how to present your information. Here’s a list of the more common ones:

  • guide
  • report
  • e-book
  • check list
  • cheat sheet
  • resource list
  • webinar
  • quiz
  • video

Depending on the type of information in your lead magnet, one choice may feel more natural than another. You might also consider presenting the same information in different formats for different audiences or purposes.

Remember that the best lead magnets are useful to your target audience. They should be housed on a simple landing page. And an attractive design will help ensure they are read and saved.

Listen to this episode of Stay Paid as Luke and Josh talk about how you can use lead magnets to build an email list and attract more customers. They share examples of how ReminderMedia uses them, and they tell you how you can get a free lead magnet that you can personalize and use for your own business.

Key Points

  • Lead magnets can help you judge the intent of people who download it and market to them accordingly.
  • Don’t overload your landing page. Keep it simple.
  • Use your knowledge and experience to create your own lead magnet.

Action Item

Use the free lead magnets from ReminderMedia and watch the webinar that will show you how to promote it on Facebook.


  • You’ll find the free lead magnets by clicking here.
  • To view the free webinar about promoting your lead magnet on Facebook, click here.
  • And if you haven’t taken the Predictive Index Behavioral Assessment yet, visit remindermedia.com/staypaidpi. It takes just a few minutes to complete and we’ll send you an email with your results.

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