In real estate, a listing presentation is intended to help you showcase to potential seller’s what you bring to the table, potentially winning over their trust. But what does it actually take to set you apart from other local agents? A presentation that contains a unique and professional tool—think American Lifestyle magazine. Below are three… Read more »
How to Stand Out at a Listing Presentation with American Lifestyle Magazine
Customer Story: “I Can’t Think of Anything Else I Can Spend This Little on and Get This Much of a Return”
Michael Davar is the founder of Zutila, a real estate agency based in Irvine, California. Michael and his employees send American Lifestyle magazine to clients and use the engaging content to create and maintain connections. He simply sums up the ROI: “You could do one sale in 3 years, and you’ve already completely paid for… Read more »
Customer Story: “The Magazine Has Paid for Itself for a Hundred Years”
With 30 years of experience in the real estate business, Jennifer Niman is a veteran professional who understands that the way she presents herself to the world will have a direct impact on her bottom line. American Lifestyle is one of the ways she stays top of mind with the people who matter most and… Read more »
Customer Story: “People Look at Us as a Step Above Others”
Charlene Lee, a REALTOR® with The Jensen Group in Hermosa Beach, California, has been in the business for more than 19 years. In a market as competitive as hers, Charlene knows it’s essential to have constant connection and interaction with clients—past and prospective. Charlene sends out American Lifestyle magazine to her clients because she recognizes… Read more »
Customer Story: “Marketing Pieces That Have Staying Power Are Worth Gold”
Rene Sheridan is an Associate Real Estate Broker with Demis Realty, Inc. in the greater Denver area. Rene understands the importance of investing in your own business, and in the real estate industry, in particular, these investments are extremely important. Rene says that American Lifestyle magazine is the only product she’s come across with such… Read more »
Customer Story: “It Keeps My Name in Front of the Public”
Jean Warnke has been a Real Estate Broker for more than 20 years with Century 21 Troop Real Estate in Simi Valley, California. Having been in the business for more than two decades, Jean recognizes the importance of staying in touch with her clients with a product that is not only simple to use, but… Read more »
Customer Story: “To Think That Clients Save Them Is Impressive”
Deborah Freeman has been a REALTOR® in Huntington Beach, California, for more than 30 years. As a seasoned real estate agent, Deborah knows that high-quality marketing pieces that clients are willing to save are invaluable in her business. One of the best parts about sending out American Lifestyle magazine, Deborah says, is the extra 10… Read more »
Customer Story: “It Gives Me a Step Above Other Agents”
Ezzie Anderson, a RE/Max Elite broker, knows the importance of keeping her face and name in front of clients. “American Lifestyle magazine is an impressive marketing tool for me. It gives me a step above other agents that use just regular advertising. It’s classy, it’s impressive, it’s informative, it’s a marketing piece that I can… Read more »
What Real Estate Agents Need to Know About Augmented Reality
Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. Pokémon Go is a great example of AR, as you walk around you’re still aware of… Read more »
Stop Letting Zillow Eat Your Lunch
Every Real Estate agent knows the importance of quality leads. Every time I turn around I feel there is a new company offering to sell leads to the highest bidder. But what if you’re a new agent trying to get your sea legs in the industry? Hopefully you set aside some savings, and hopefully you… Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
Why Giving American Lifestyle Magazine as a Gift Works
In an industry where relationship management is one of the main pillars, client perception is crucial. To increase their image, agents provide gifts to clients for various occasions—closings, holidays, and special events. From signs that display a homeowner’s new address to baskets of delicious baked goods, the gift options seem to be endless. However, if… Read more »
