We do marketing differently. Sales is all about relationships, yet most marketing is just a smash-and-grab attempt to get a person’s attention. It doesn’t actually build rapport. This contradiction inspired the creation of ReminderMedia’s flagship product, American Lifestyle magazine. The concept of a personally-branded magazine was like no other piece of promotional collateral before it…. Read more »
The ReminderMedia Story
Stop Seeming Desperate
Sales is challenging. Between meeting your goals and securing your commission, the need for closing a prospect can turn into last-minute desperation. However, there’s nothing that turns someone off (in all aspects of life), then being on the receiving end of desperation. That being said, it’s time to stop doing these three things that make… Read more »
The Real Stages of a Sales Funnel
I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. When you come to terms with the negative parts of this process, then you can start to get comfortable… Read more »
Never Dance Around the Close
I teach everyone on my sales floor to “assume the close,” meaning they should go into every pitch already convinced they are going to land the client. Reality dictates that there is still a long way to go. Objections will arise, and more than likely the sale won’t happen, because sales is a losing game…. Read more »
REALTORS® & Renters: A Winning Combination
“You’re either paying your own mortgage, or you’re paying someone else’s.” That sobering fact, wisely stated by a real estate agent and friend of mine, was all it took to get me thinking about homeownership. I’ve been renting, in some form or fashion, since I was 18 years old. The agent called attention to the… Read more »
Veteran Agents Reignite Their Careers
Creating a fruitful career in sales is a true accomplishment. But when we have a great sphere of influence, work in a solid market, and have deals coming in, it can be hard not to rest on our laurels. To remain a top producer, we cannot afford to stay still for long. It isn’t that… Read more »
Customer Story: “Many People Have Contacted Me”
Shelly Rockoff is a Loan officer who has worked with a lot of clients over the years. “You build a rapport with these people, and you want to keep the connection, but things get crazy, people have busy schedules.” Shelly wanted to be able to stay in touch with her past clients in a sustainable… Read more »
4 Things Real Estate Agents Need To Do Every Day
Post on Social Media There is always time to throw up some quality posts that will keep your sphere informed and keep you top of mind. If you know that a busy week is coming up, or you just want to mechanize the whole process, use a program like Hootsuite to schedule posts well in… Read more »
Think Spring: 3 Client Events a REALTOR® Can Host This Season
For real estate agents, the spring market is synonymous with new. From new listings to open houses, it can often feel as if there isn’t sufficient time to connect with all clients. However, it’s imperative to remember that future business originates from nurturing each group of clients—the past and present. Hosting a client event provides… Read more »
Is a Real Estate Career Right for You (Think Twice)
Updated: August 2022 From the outside looking in, a career in real estate can often seem luxurious. How can it not? Every day we’re exposed to HGTV’s power-couples flipping a house in less than a month, the stars of Million Dollar Listing hitting a commission jackpot, and countless Instagram posts of agents relaxing during the… Read more »
A Full-Circle Approach to Staying in Touch with Your Clients
Other coaches or consultants who help you with your marketing campaigns are going to hate what we’re about to share with you. Focusing on campaigns produces mediocre results. For instance, if you’re planning to reach out to clients just before the busiest real estate season of the year, they may not give you a second… Read more »
How Financial Advisors Can Connect with the Next Generation
Updated September 2023 “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” – Wayne Gretzky, former professional ice hockey player and head coach There’s a great business lesson for financial advisors hidden within Gretzky’s words that are especially relevant given the tremendous wealth… Read more »
