We do marketing differently.
Sales is all about relationships, yet most marketing is just a smash-and-grab attempt to get a person’s attention. It doesn’t actually build rapport. This contradiction inspired the creation of ReminderMedia’s flagship product, American Lifestyle magazine. The concept of a personally branded magazine was like no other piece of promotional collateral before it.
As verticals were being explored, one of our founders dropped in on an open house. While he and his wife were taking a look around the property, the selling agent asked them who their last agent was. The founder and his wife had just bought a sizable home six months earlier. They looked at one another and realized they couldn’t remember the name of their agent. This moment proved to be a watershed moment in our history.
From that point forward, we knew that we could help real estate agents be remembered, and never lose a past client to the competition.
Real estate is such a unique industry because:
- It is a built around the most important transactions people make throughout their entire lives.
- There is almost always a long period of time between purchases.
- Relationships and trust are crucial when it comes to creating a great client experience.
When real estate agents send American Lifestyle, Good to Be Home, Start Healthy, or Business in Action to every member of their sphere, they address every single one of these factors. They give clients something to remember them by, something to say thank you. Then they can leverage the magazine to maintain relationships over the years between transactions and capture quality referrals in the meantime.
According to a third-party survey*, 69% have referred their professional at least once in the last 12 months while 83% of recipients report they are very likely or likely to do business with the professional sending it to them. The reason our marketing has stood the test of time, and actually grew during the 2008 housing crisis and the COVID pandemic, is because it creates a cycle of new business. Agents retain the clients they already have while those same clients bring in new prospects.
Equally important is that professionals get to make a gift of their marketing. Instead of simply sending an advertisement, they send an item of value that every member of the family enjoys reading.
As we introduce new products, the kind of engagement that starts conversations, creates connections, and builds relationships, will always be at the core of everything we produce. It all boils down to the success of our clients, and helping them achieve a life of freedom by helping them close more business and retain more clients will always be our number one priority.
*2023 ReminderMedia Reader Study; conducted by GfK MRI
