For real estate agents, the spring market is synonymous with new. From new listings to open houses, it can often feel as if there isn’t sufficient time to connect with all clients. However, it’s imperative to remember that future business originates from nurturing each group of clients—the past and present.
Hosting a client event provides you with the opportunity to reconnect, build loyalty, and keep you front of mind during the busiest season. Below are three types of client-focused events that are sure to be a hit this spring.
Neighborhood block party
A block party is a great way to both bring people together and highlight the neighborhood where you do business. Consider using a local park as a venue. Serve either catered food (food trucks have become popular) or if you have access to a grill, an assortment of BBQ fair. Set up well-known outdoor games like Horseshoes, Corn Hole, and Ladderball. Your guests will be able to enjoy the company and appreciate all that the area has to offer, a definite win-win for you.
Including your clients’ children in a family-focused event will go a long way. Select a Saturday to host a carnival in your office parking lot. If you’re working with a small budget, enlist family members to help run activities like face-painting, a ring toss and, sand art. Take it a step further and reach out to local businesses that provide carnival-focused services such as a dunking booth, snacks, and a magician. Clients will appreciate having a planned day for their family.
Outdoor group activity
If you relish practicing certain activities, invite your clients to join you. You can host an outdoor sun salutation yoga session in a local park or tackle a nearby trail for a mid-morning hike. You can provide guests with necessities like yoga mats, trail maps, water, and granola bars. Make brunch reservations at your favorite restaurant so your guests can recap and refuel. Clients are sure to leave satisfied from endorphins, a healthy dose of Vitamin C, and a full stomach.
Regardless of which type of event you decide to host, ensure that you have numerous business cards available and that you put aside adequate time to mingle with all guests. Client appreciation does not go unnoticed and could play a role in you having the most successful year to date!