Sales is challenging. Between meeting your goals and securing your commission, the need for closing a prospect can turn into last-minute desperation. However, there’s nothing that turns someone off (in all aspects of life), then being on the receiving end of desperation. That being said, it’s time to stop doing these three things that make you seem more desperate to prospective clients.

1. Lowering the price too soon.
   Ah, the biggest offender. Telling the prospect that you’ll sell them the product for a lower price too early is practically code for, “I don’t have any other tricks up my sleeve.” Reducing the price early in the game shows prospects that you’re just in it for the money, and you’re not convinced that your product can change their life. Whatever you do, stand firm in the pricing for as long as you can.
2. Assuming interest.
   A lot of salespeople can come off as desperate because they don’t ask the prospect if they’re interested in the product, they just assume that they are. But really, assuming the close isn’t the main issue, it’s going for the close too quickly. Are you interested in something that you’ve heard very little about upon first glance? Probably not. It’s your job to show the prospect why they should be interested.
3. Solving the pain points too quickly.
   Lastly, but certainly not least. Discovering pain points can help prospects see how your product can help remedy their problems. However, the realization should come from the prospect on their own accord, not because you’re shoving it in their face. Making it obvious that your product can help too soon can come off as desperate, ultimately making the prospect think twice.

When it comes down to it, desperation is the last thing that neither you nor your client needs. Make sure that you steer clear of any of the above points during your sales pitch.