When it comes to time and money, e-mail is the most cost-effective follow up method. Prospects are more likely to provide an email address than they are a phone number, which only leaves you one follow-up channel—more email. One of the biggest frustrations that marketers and salespeople have with email marketing are the open rates…. Read more »
Ep. 12: Email Follow-Up Strategy
Ep. 21: Using Content Marketing in Your Social Media
Nowadays, content marketing is all the buzz, and for good reason. Not only is it a way to provide your audience with a plethora of consistent, valuable information, it also enables you to stand out in the crowd. While building your content strategy can be all about trial-and-error, social media should always be an intricate… Read more »
Ep. 16: Business Blogging Made Simple
Content marketing is one of the best ways to attract inbound leads to your business. Marketers who embrace blogging see return on investment because of the exposure and the gravitas it adds to their brand reputation. The main issue that many service-based sales professionals struggle with is knowing where to begin. Key Points Blogging is… Read more »
What the Predictive Index Can Tell You About Your Salespeople
While making the decision to expand your sales team is an exciting one, it’s only the first step. Next comes the taxing effort of recruiting someone. We all know that finding the perfect salesperson can be a hefty investment of both your time and money. So, how can you ensure that you’re making the right… Read more »
Take Your Clients from Anonymous to Advocate
To close a client is a great accomplishment, but every close should be leveraged to create a prosperous and longstanding relationship. To build a fulfilling career in sales, it’s important to always remember the long-term benefits that come with solid relationships. But how do you go about building the type of relationships that make a… Read more »
How to Craft a Strong Front Inside Cover Letter
If American Lifestyle magazine is part of your relationship marketing strategy, then you should be well aware of the benefits of the Front Inside Cover letter. It’s one of the best ways to interact with your clients. However, you might be unsure of how to customize it. In today’s episode of Above the Noise, content… Read more »
Ep. 58: Interview with Bill Good: The Art of Gaining Referrals
In this episode of Stay Paid, Josh and Luke chat with Bill Good, chairman of Bill Good Marketing. Good is a marketing entrepreneur, the author of two books, and a prospecting expert who shares his secrets on how to succeed in the business. Key Points How Bill helped train people to approach sales… Read more »
Where to Network
Short answer—Everywhere. We’ve all had the importance of networking drilled into our heads from the moment we entered sales. Everybody has a different approach to the practice. One person might be able to work a room like a pro, shaking hands and making small talk with everyone in the building, leaving with a rolodex full… Read more »
What Real Estate Agents Need to Know About Augmented Reality
Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. PokĂ©mon Go is a great example of AR, as you walk around you’re still aware of… Read more »
How to Check Your Performance on Twitter
Are you looking to grow your business on Twitter, but struggling to keep track of how well you are actually doing? Today on Put a Pin in It, Andrea Tremper shows you how to check in on your most important numbers. Video Transcription Like most other social media platforms, Twitter‘s interface gives you a… Read more »
Customer Story: “It’s Not Just Tossed in the Trash”
Nicole Kittredge understands the importance of building a personal brand in the mortgage industry, and it can be tough to keep her name top of mind while cultivating her brand. American Lifestyle magazine is the perfect vehicle to expand her presence to the people who matter most. Nicole talks about how American Lifestyle magazine is… Read more »
11 New Ideas for Distributing Your Promotional Copies
Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »
