American Lifestyle magazine Issue 70 hits homes right in the heart of summer—the prime time for social gatherings, home improvement projects, and making real estate moves. As our annual Summer to Sell real estate promotion, Issue 70 includes seven timely articles, great recipes, and of course, a slew of industry specific ads to customize and… Read more »
Heat Up Your Summer with Issue 70
Should You Incentivize Referrals?
Every now and then I’ll get an unsolicited email from a headhunter about some position or another. Many are for jobs that have nothing to do with writing or marketing, and often they are for positions located several states away from where I live. But they aren’t completely irrelevant. Most of these emails conclude by… Read more »
2016 Inc. Women’s Summit Recap
More than one-hundred aspiring entrepreneurs, tech moguls, and powerful business people gathered for the 2016 Inc. Women’s Summit in New York City on November 3—to listen to and be inspired by a handful of some of the most important players in the business world today. The event kicked off with headlining speaker, Barbara Corcoran, a… Read more »
Customer Story: “You Have to Spend Money to Make Money”
“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his… Read more »
Customer Story: “Everything About It Was Appealing”
As a REALTOR®, Sheri’ Rivera makes class a cornerstone of her personal marketing. When American Lifestyle magazine was presented at her office she was, “so impressed with the presentation, with the simplicity, with the recipes, everything about it was appealing.” American Lifestyle magazine allows her to expand her reach and stay in front of everybody… Read more »
Customer Story: “I Loved the Idea of Sending Out Something Visual”
Janet Peckinpaugh understands that being remembered is an essential part of her job because, as she says, “A big part of real estate is referrals and it can be a major part of your business.” If she doesn’t do everything in her power to make a positive impact by staying in touch, then she might… Read more »
Customer Story: “Its Got a Taste of Class”
Stacey McShane is in a niche market. The company she works for, HP Flanagan, Inc. Builders, knows it’s crucial to stay in touch with past clients because, as luxury builders, they thrive off of the referrals of satisfied customers. American Lifestyle magazine is their way of staying in front of their most important contacts. “Its… Read more »
Customer Story: “It Gives Me a Step Above Other Agents”
Ezzie Anderson, a RE/Max Elite broker, knows the importance of keeping her face and name in front of clients. “American Lifestyle magazine is an impressive marketing tool for me. It gives me a step above other agents that use just regular advertising. It’s classy, it’s impressive, it’s informative, it’s a marketing piece that I can… Read more »
Customer Story: “I Fell in Love with American Lifestyle magazine”
Meet Mark Abas, a financial planner who “fell in love” with American Lifestyle magazine when he first heard about it, and has been sending it to his most important clients ever since. The quality of the magazine, coupled with its distinctiveness, lets Mark spread joy with his marketing. According to him, ALM is “something nice… Read more »
Customer Story: “I Can’t Think of Anything Else I Can Spend This Little on and Get This Much of a Return”
Michael Davar is the founder of Zutila, a real estate agency based in Irvine, California. Michael and his employees send American Lifestyle magazine to clients and use the engaging content to create and maintain connections. He simply sums up the ROI: “You could do one sale in 3 years, and you’ve already completely paid for… Read more »
Customer Story: “The Magazine Has Paid for Itself for a Hundred Years”
With 30 years of experience in the real estate business, Jennifer Niman is a veteran professional who understands that the way she presents herself to the world will have a direct impact on her bottom line. American Lifestyle is one of the ways she stays top of mind with the people who matter most and… Read more »
Customer Story: “People Look at Us as a Step Above Others”
Charlene Lee, a REALTOR® with The Jensen Group in Hermosa Beach, California, has been in the business for more than 19 years. In a market as competitive as hers, Charlene knows it’s essential to have constant connection and interaction with clients—past and prospective. Charlene sends out American Lifestyle magazine to her clients because she recognizes… Read more »
