Take Your Clients from Anonymous to Advocate

To close a client is a great accomplishment, but every close should be leveraged to create a prosperous and longstanding relationship. To build a fulfilling career in sales, it’s important to always remember the long-term benefits that come with solid relationships. But how do you go about building the type of relationships that make a difference? By taking your clients from anonymous to advocate.

Fortunately for you, we’ve created an eBook that details the process.

What is an advocate?

It simple terms, it’s an unpaid representative. They sing your praises and provide the most valuable marketing imaginable—trusted referrals. When you work with someone who has been referred, the process is built on a foundation of trust from day one. Most of the acquisition process is already done for you. The person referred already has faith in your abilities.

How do you get started?

Unfortunately, the majority of the world’s population are not in your sales funnel, and rightfully so. Depending on the what, where, and how of your career, you’re going to have to qualify the people you interact with. Since spending time on people who don’t stand a chance of doing business with you is a waste of money, the first step is finding people to qualify.


Let’s face it: you should be networking during every waking hour of every day, because every person you interact with throughout the day can be a potential lead. Here are a few places you can meet people outside of your normal activities as a salesperson.

  • Meetup.com
  • Volunteering
  • Social media
  • Seminars, classes, and conferences


Ah, marketing. It’s a necessity for any business, and it just so happens to be a great way to pluck people from anonymity and get them into your sales funnel. However, you’ll want to focus on outward-facing marketing. This includes two forms: direct mail/print and web presence.

Click here to unlock the remainder of the eBook and learn how to properly take your clients from anonymous to advocate.

Written by Jennafer Benvenuto

A writer with a knack for creating meaningful content and becoming best friends with every dog she meets.