For many Americans, Thanksgiving is a time for delicious food, close family, and exciting football. But, if you’re in business, particularly the B2C (business to consumer) industry, you’re well aware that the two largest shopping days—Black Friday and Small Business Saturday—of the year occur in the days following the feast. While Black Friday seems to… Read more »
How to Seize Small Business Saturday
Ep. 49: Interview with Dean Thurman: The Biggest Business Risks Bring the Biggest Rewards
Dean Thurman, co-founder of digital marketing company White Glove Workshops and co-owner of InvestWise Financial, has built his business off the power of giving over receiving. His dedication to his businesses and belief that risk-taking pays off has been the key to his success. In this episode of Stay Paid, Luke and Josh sit down… Read more »
Brands That Do Well with Generational Marketing
The most important component to marketing is knowing who the audience is. Brands will strategize and go through rounds of trial and error to figure out just who to target their messages to. These are some of the brands out there that have figured out who their target audience is and how to message to… Read more »
How to Market to Different Generations
Every generation is different, and that means that your marketing will make a different impact on people of different age groups. In today’s episode of Above the Noise, Luke discusses how you can make sure your sales and marketing tactics resonate with every generation—not just one. Video Transcription Is your business struggling to effectively market… Read more »
The Importance of a Morning Routine
Days can feel long when you’re in the sales business, especially when you get off to a rough start. If your morning routine usually involves waking up 15 minutes before you need to leave for work, you may want to consider a bit of an adjustment to your schedule. Starting your day refreshed and ready… Read more »
How to Share ALM Content on Social Media
In order to stay top of mind with your social media followers, you need to consistently offer them something useful. Luckily, you’ve got plenty of great, engaging content available from American Lifestyle or Start Healthy magazine! In the first episode of our new weekly video series, Put a Pin in It, ReminderMedia Brand… Read more »
Navigating the Contradictions of Social Media
Rules of Social Media: Post at least twice a day. Don’t post every day. As an agent, you have to use Facebook. Facebook is a waste of your time. In the world of social media, it can be difficult to navigate fact and fiction. You’ve probably heard some variation on the aforementioned rules before, and… Read more »
How to Use Your Magazine at a Listing Presentation
Are you looking for ways to really stand apart at your listing presentations, so that you can earn the business of more customers? In today’s episode of Above the Noise, ReminderMedia president Luke Acree offers three tips for using your customized American Lifestyle or Start Healthy magazine to close more listings. Video Transcript When… Read more »
Hyperlocal Social Media Marketing 101
Marketing to a smaller audience may seem counterproductive when you’re trying to get the word out to as many people as possible about your business, but don’t be so quick to write off this strategy. Hyperlocal social media marketing can do wonders for your business. People are tired of being talked to like they’re one… Read more »
Leveraging Nextdoor in Your Real Estate Marketing
If you’re reading this, there’s a good chance you’re already marketing on social media sites like Facebook, Instagram, or Pinterest. But have you considered a more local approach? Nextdoor is a social media platform that helps people stay connected with others in their neighborhood—and only their neighborhood. Users need to either be invited or provide proof… Read more »
Ep. 66: Interview with Willie Mandrell: The Importance of Finding Your Niche
Willie Mandrell is the broker and founder of the Mandrell Company, a brokerage which focuses on the micro-niche of multi-family real estate investment in the Boston metropolitan area. He also founded Boston Wealth Builders, a group of investors interested in creating long-term wealth through real estate investment. In this week’s episode of Stay Paid,… Read more »
Ep 68: Interview with Jackie Fischer: Make Your Clients Your Biggest Advocates
Jackie Fischer is a real estate agent with 18 years of experience and over 1,500 families served. What’s even more impressive: nearly all of those customers came from repeat business and referrals. Today on Stay Paid, Jackie joins Luke and Josh to discuss how she grew her client base almost entirely through word-of-mouth referrals,… Read more »
