Marketing to a smaller audience may seem counterproductive when you’re trying to get the word out to as many people as possible about your business, but don’t be so quick to write off this strategy. Hyperlocal social media marketing can do wonders for your business. People are tired of being talked to like they’re one of many—they want specific messages tailored to them and their lifestyle. Hyperlocal marketing can help you better connect with prospects, in turn giving you more repeat and referral business.
Solidify your status as a local expert by keeping these social media tips in mind.
Utilize Facebook’s local awareness ads
This ad feature allows you to target local customers by “showing ads to people when they’re near one of your business locations,” according to Facebook Business. This can help you reach more people locally, by keeping ads relevant and localized to those within a certain radius.
Engage more frequently
Having a community feel to your business can help build trust with potential clients. This is one of the big reasons that engaging with people on social media is so important. Everyone wants to feel like their feedback is not only heard, but that it matters. Pay attention to any reviews or feedback people are leaving you, and reply accordingly.
Use local hashtags and geotags
If you’re trying to market to a super localized audience, then you need to use the appropriate hashtags and geotags that make sense with a location—specifically on Instagram. Listen to our Stay Paid interview with luxury agent Frank Isoldi, and discover how he used geotags to successfully boost his business during the pandemic.
Make more localized content
This one may seem obvious, but if you want to target a more local market, then you need to cater to what this audience would want to see. You should be creating content for both your blog and social media outlets that aren’t just targeted to a national audience, rather, to a local one as well. Try things like “The x Best Restaurants to Try in This City” or a round-up of different events happening—anything that will appeal to those in that specific area.
Once you implement these tips and start catering to a hyperlocal audience as well as a national one, your social media success will soar.