Leads have always been big business. These days it seems that there are thousands of companies serving hundreds of industries that all claim to have a wellspring of leads. You can dip into their supply, for a price. Other professionals drum up their own leads with a series of generation efforts. They use marketing, social… Read more »
No Instant Gratification with Lead Generation
The Most Important Question to Ask
Most people only need a real estate agent a handful of times throughout their life. Shopping for property isn’t like shopping for groceries. There are usually years, sometimes decades, in between purchases. Staying top of mind all that time might seem impossible. It isn’t about constantly being in front of the prospect. It’s about making… Read more »
5 Inspired Memorial Day Marketing Ideas for Agents
When Memorial Day appears on the calendar, Americans turn their thoughts to honoring our veterans, anticipating the start of summer, indulging in delicious barbecues and fun-filled picnics, and enjoying outdoor activities. And all this is as it should be. However, for real estate agents, it’s also be an opportune time to launch Memorial Day marketing… Read more »
The Companies Real Estate Agents Need in Their Rolodex
Real Estate agents act as the intermediary between many different parties. To get a house sold, a small team of professionals have to get involved, and having the right players on your team can mean the difference between a quick victory and total chaos. In an effort to strengthen your connections and better serve your… Read more »
How to Perfect Your E-mail Etiquette
In business, e-mail is the preferred form of communication. How many times have you picked up the phone only to halt, because sending an e-mail would be easier? Although convenient, sending an e-mail isn’t the easy way out—you still need to be aware of the ins and outs of sending an appropriate message. From punctuation… Read more »
Never Waste Money on Lottery Marketing
For all the advancements that have been made in marketing over the years, it is still far from an exact science. Massive corporations spend billions to reach the masses and sell their products. A lot of data, in terms of reach and effectiveness, slips through the cracks. It can be impossible to quantify exactly how… Read more »
How to Generate Leads On Facebook Organically
According to statistics, more than one billion people are active on Facebook. What does that mean for businesses? That there’s a sizeable opportunity to garner leads using this popular platform. Although the most well-known tactic is paid advertising, there are a few different ways to leverage organic efforts on your business page to capture leads…. Read more »
Leave Your Mark with American Lifestyle magazine
Your personal brand is what sets you apart from other agents. However, the trick is discovering the best tactic for getting your brand in front of a broad audience. Distributing promotional copies of American Lifestyle magazine to high-traffic businesses within the community can help you reach a multitude of prospects from all walks of life…. Read more »
Beautiful
The Secret to Success
Everybody is looking for the recipe to success. Plenty of people have tried to publish it, shout it, and sell it. Some formulas work; playbooks with actionable steps and milestones. Most are just vague maxims that sound nice, but really boil down to eloquently-stated common sense. The reality is that, to be successful, you have… Read more »
Why Is Your E-mail Getting the Cold Shoulder?
It’s safe to say that sales e-mails are essential to your business. More than likely you are sending multiple messages a day to both prospects and current clients. Have you ever thought digging deeper to discover why you’re not getting a reply? While subject lines and etiquette are both important, they aren’t the primary reasons… Read more »
Stop Seeming Desperate
Sales is challenging. Between meeting your goals and securing your commission, the need for closing a prospect can turn into last-minute desperation. However, there’s nothing that turns someone off (in all aspects of life), then being on the receiving end of desperation. That being said, it’s time to stop doing these three things that make… Read more »
