Never Waste Money on Lottery Marketing

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For all the advancements that have been made in marketing over the years, it is still far from an exact science. Massive corporations spend billions to reach the masses and sell their products. A lot of data, in terms of reach and effectiveness, slips through the cracks. It can be impossible to quantify exactly how the exposure created by advertisements resulted in sales. One thing is for sure—without marketing, a brand stands a very real chance of dying out.

Real estate agents are in a unique position. They usually work in a niche market with comparatively tight geographic borders. This means that they can drill down their marketing and make sure that they get ROI on every dollar they spend.

When it comes to exposure, it’s hard to overstate the value of brand awareness. Every community across America has a small handful of agents that have done an amazing job of becoming industry synonymous, meaning that when people think about hiring a REALTOR®, they think of one of these agents.

Usually working within a community, they should try and work their farm with collateral that has intrinsic value. Post cards can be wonderful, but they leave a lot up to chance if you’re just going to send them out. You can eliminate a lot of guessing by simply following up on your collateral.

Huge companies can’t afford to follow up on their marketing because their reach is so wide. But when a real estate agent follows up on an item of value with their most important contacts, they can become the industry-synonymous professional that everyone in their community comes to with business. That extra step, that brief piece of follow-up, is crucial. It increases the power of your marketing and adds a personal touch to your business persona. When you are top of mind in a community, you’ve dominated.

American Lifestyle magazine was born out of a need in the market for collateral that connects with every person who receives it. With American Lifestyle, it isn’t a matter of sending out a thousand pieces of collateral and taking a gamble on whether not anyone will even look at them. It’s a surefire way to grow brand awareness with an item of value that keeps you top of mind, so you can get every referral and repeat transaction.