 Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »
Ep. 136: Paul Coan–Can Financial Advisors Beat the Market?
What to Do After You Get Your Real Estate License
I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
How to Get Amazing Testimonials from Clients
Customer testimonials can be one of the most powerful tools for growing your business. Think about it: when you’re looking to hire a contractor or make a major purchase (like a car), what do you do? If you’re like me, you go online and read reviews. Don’t take my word for it. A 2018 survey… Read more »
How to Leverage the Holidays for Your Marketing
When it comes to marketing, leveraging the holidays is a no-brainer. But oftentimes, marketers don’t know where or how to begin. In today’s episode of Above the Noise, Jessi provides three tips to help any business execute a winning holiday marketing strategy. Video Transcription When people think of holiday marketing, they think of where can… Read more »
Ep 98: The Best Video Marketing Practices for Your Business (with Jill Addison)
Jill Addison is the founder of FA Client Machine—a turnkey video marketing service designed to help financial advisors attract and retain more clients. Today on Stay Paid, Jill shares video marketing strategies that will help you grow your business, regardless of the industry you’re in. Key Points: When you follow up with video marketing… Read more »
The Power of Print: How Traditional Media Impacts Modern Marketing
To borrow a phrase from Mark Twain, “The reports of print’s death are greatly exaggerated.” The speculation that print is a dying medium has been bouncing around since the rapid surge in the rise of the internet and social media sites. And while online marketing channels do make up a growing portion of the marketing… Read more »
Spring Clean Your Marketing Plan with Issue 69
Issue 69 of American Lifestyle magazine will inspire your recipients to spring into productivity, whether they’re looking to organize their home, office, or themselves. This issue may be our timeliest issue yet with articles that focus on fresh, vegetarian recipes and additional content centered around getting everything organized—with delivery dates running from March through May…. Read more »
Using Your Facebook Business Page as Part of Your Inbound Strategy
Inbound marketing, which involves taking strangers through a process that eventually turns them into customers and even promoters of your brand, has become the most effective marketing strategy for doing business online. That means it’s no longer just a “good idea” for your business to be actively involved in social media. As reported by Marketing… Read more »
Who is Your Ideal Client?
Admit it. Your first instinct is to say that everyone who has a need for your services is your ideal client. You don’t want to exclude anyone for fear of missing out on his or her business. However, this kind of thinking could be doing just the opposite. Instead of helping you attract more business,… Read more »
Win More Business with These LinkedIn Best Practices
LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »
Crush the Competition with Facebook Live!
Facebook Live is one of the platform’s most powerful features, yet very few pros are taking advantage of this new animal. In this episode, Luke will tell you how to get started and how to leverage your appearances to make more money. Video Transcription Guys today we’re talking about how do you utilize Facebook live… Read more »
Ep. 13: Why Your Business Should Have a Facebook and Google Page
Surprisingly so, social media is more than just a platform to stalk your so-called friends’ whereabouts. In fact, using certain platforms—like Facebook and Google—for marketing purposes can come in quite handy, regardless of your industry. But, nowadays it’s not so much of a question of if you should be on social media, it’s more so… Read more »
