Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
Ep. 295: How Dave Fink Is Reinventing Direct Mail for a Digital World
Bridging the Gap Between Direct Mail and Digital Marketing Who should listen: Any marketer who wants to be smarter about how they plan, execute, and track their direct mail campaigns. Key idea: With new technologies, direct mail is becoming increasingly sophisticated with capabilities to predict and respond more quickly to lead-generating opportunities. Action item:… Read more »
Millennials Remain an Attractive Market for Real Estate Agents
While not as well-off as their parents’ generation, millennials have emerged as the driving force in the U.S. housing market Millennials, or Gen Y, are generally defined as those born between 1981 and 1996. In 2021, their ages range from 25-40 years old. At last count, there are 72.1 million Americans in this category, and… Read more »
Ep. 60: Marketing Road Map for the New Year
Did you know that 80% of New Year’s resolutions fail by the second week of February? If you don’t want to contribute to that number, it’s time to get serious about the goals you’d like to accomplish in 2019. Developing a marketing plan should be at the top of your to-do list. In this special… Read more »
8 Lead Gen Tactics For Agents Your Competitors Aren’t Using
How can you spark that all-important conversation that leads to your next lead—and your next deal? We recently heard about a client who hands out promotional copies of her magazine to the customer behind her in the Starbucks line. This gives her the opportunity to provide value and start a dialogue with neighbors and potential… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful testimonials that can help increase the volume of your sales. But you may be wondering—just how,… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
