According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
Ep. 293: Conviction Marketing: Become a Category of 1 (with Kelly Roach)
Content Marketing Like You’ve Never Thought of It Before Who should listen: If you dream of hitting it big, we mean really big, in business, then listen to this episode and the advice given by a coach who turns overworked entrepreneurs into titans of their industries. Key idea: If you’re serious about being an… Read more »
11 Strategies for Working with Freelancers
You’ve probably heard the saying “A jack of all trades is a master of none.” It simply means that nobody can do everything equally well. If you find yourself constantly trying to juggle all of the demands of your professional life as a real estate agent or broker, you may realize that you are better… Read more »
Ep. 266: 8 Videos Every Business Should Be Filming
Video Marketing for REALTORS® Creating a marketing video for your real estate business can be easy. These are the 8 types you’ll want to film. Who should listen: Real estate agents and other entrepreneurs who want to add videos to their marketing toolbox, but aren’t sure what types of videos they need and how… Read more »
Ep. 267: How You Train 76 Agents to Close 800 Transactions (With Mark Pattison)
Training for Real Estate Agents Mark Pattison Shares His Custom-Made Curriculum Who should listen: Brokers who want to build teams and train their agents to become superproducers. Key idea: You can’t scale if you don’t have the right systems in place. Action item: Implement Mark’s C-TEST for your follow-up. When you watch this week’s… Read more »
10 Ways to Protect Your Real Estate Business From Market Fluctuations
Real estate is an unpredictable business, and it can change based on financial, social, and even natural events. When times are good, new agents flood the market, looking to hit the ground running. However, when times are bad, many agents are unprepared to weather even the most foreseeable downturns. Protecting your business during difficult times… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
How to Integrate Real Estate CMAs into Your Marketing
A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »
The 2023 Complete Guide to How to Become a Luxury Real Estate Agent
Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »
Ep. 428: It’s Time to Harness the Power of Bots for Your Business
From Answering FAQs to Following Up with Leads, a Chatbot Could Revolutionize Your Business Key ideas: 1. Don’t keep it a secret. You’ll have more interaction if you let users know that they are conversing with a chatbot online. 2. Don’t focus on branding before you’ve generated business. Instead, set out to do what… Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
Why Community Engagement is Crucial to Your Success
The foundation of business is relationships. When you build and maintain solid relationships with your clients, you’ll bring in a steady stream of referrals and repeat transactions. The key to establishing and strengthening relationships is community engagement. People want to know, like, and trust you The reason why so many prospecting efforts miss the mark… Read more »
