Grassroots Marketing in Action Who should listen: Insurance brokers/managers, agents, and other sales professionals who need to hustle to attract leads will benefit from the grassroots, relationship-driven strategies promoted by our guest. Key idea: Be a resource, deliver value, and you’ll always have new leads, prospects, and clients. We’re sure you’ve heard the term… Read more »
Ep. 363: The Secrets of Successful Grassroots Marketing (with Dawn Myers)
Ep. 365: 3 Steps to More Referrals and Less Awkwardness (with Brandon Hegg)
How to Ask for a Referral from a Client Who should listen: This episode is for service professionals such as financial advisors who want to ask clients for referrals in a way that puts everyone at ease. Key idea: Clients won’t offer referrals unless they are asked. Unlike wondering how to ask a stranger… Read more »
Ep. 367: The Quickest Path to Grow Your Business (with Jon Randall)
Niching Down to Provide an Exceptional Client Experience Who should listen: Financial advisors and other service professionals who want to grow their business through referrals. Key idea: Providing your clients with an exceptional customer experience is what will keep you top of mind for referral opportunities. Many service professionals, financial advisors among them, who… Read more »
Ep. 370: How to Inspire Your Team to Perform at Their Best
Motivation in the Workplace Strategies for Motivating Employees and Increasing Productivity Who should listen: If you manage or lead people, then this episode will provide you with insights about employee motivation you probably haven’t heard before. Key idea: Whether people are motivated intrinsically or extrinsically to perform a task should influence whether you assign… Read more »
Ep. 375: Booked Solid: Get More Sales Appointments Than You Can Handle
Don’t Live Below Your Potential Who should listen: Anyone who wants reliable contact information for prospects and leads, tips for making appointments, as well as inspiration for getting and maintaining a positive mindset. Key idea: You can achieve anything; the circumstances of your birth don’t dictate who you can become or what you can… Read more »
Ep. 379: The Fundamentals of Building a Powerful Team (with Jess Lenouvel)
Building a Real Estate Team What to Look for When Hiring for Your Team Who should listen: Real estate agents who are considering building a real estate team and those with a team who want to improve their team’s performance. Key idea: Be very clear about what success will look like in the new… Read more »
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
Ep. 480: How to Keep Talent without Big Money
He’s Retaining Talent by Helping His Agents Live the Life They Want The key to keeping talent is to provide people with a means to achieve their vision of success. Jason Martin’s team in Washington, DC, has been named one of the best real estate teams in the country by the Wall Street Journal…. Read more »
Ep. 232: 5 Tragic Landing Page Mistakes That Cost You Leads
Avoid These 5 Mistakes and Immediately Improve Landing Page Conversion Rate There are lots of companies that will charge you lots of money to improve landing page conversion rate using strategies and tactics you can implement yourself. Among those strategies are avoiding these five common but easily corrected mistakes: Including more than one call… Read more »
Article Spotlight: CRAFTED at the Port of LA
Housed in a WWII-era port warehouse on the LA waterfront, CRAFTED at the Port of LA provides local artists an opportunity to share their handmade goods with the public in a unique, open market environment. Widely known as America’s Port, the LA waterfront is America’s premier gateway for international commerce, and because port operations are… Read more »
Customer Story: “It Gives Me a Step Above Other Agents”
Ezzie Anderson, a RE/Max Elite broker, knows the importance of keeping her face and name in front of clients. “American Lifestyle magazine is an impressive marketing tool for me. It gives me a step above other agents that use just regular advertising. It’s classy, it’s impressive, it’s informative, it’s a marketing piece that I can… Read more »
Top 5 Client Appreciation and Gratitude Strategies
You need more than just another list of client appreciation ideas—you need a client appreciation strategy that will let your clients know you’re continually making them a top priority. When your goal is to earn a steady stream of new business from your past clients, you’ve got to make sincere gratitude and going the extra… Read more »
