11 New Ideas for Distributing Your Promotional Copies

Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »


Customer Story: “You Have to Spend Money to Make Money”

“You have to spend money to make money.” It’s a classic saying in marketing, and it’s one that Bob Gordon, Associate Broker at RE/MAX CENTRE REALTORS®, believes to be true after 35 years in real estate consulting. As a top 1% performer in his office—and top 5% in his state—Bob stays busy by hosting his… Read more »


Ep. 157: Tom Hegna – The Riches are in the Niches

 Yes, in this episode Tom Hegna does talk about niches and specializing in your industry. But hey… if you can get a little free retirement advice at the same time, then why not? Listen in as Luke and Josh talk with Tom about how professionals can use this time to “sharpen their blade,” develop… Read more »


Should You Pick Up the Phone After Sending ALM?

Yes, American Lifestyle magazine is a high-quality marketing tool that has been designed to help you garner repeat and referral business. However, like anything else in life, these results don’t come without a little effort on your end. But does that mean you need to pick up the phone after your mailing goes out? To… Read more »


Say Happy Holidays With Issue 73

It feels a little odd to be writing about the winter holidays when I’m wearing a short-sleeve shirt. But the reality is that the holiday season will be here before you know it, and it’s a good idea to start preparing now. We are no different. That’s why we’ve been busy working on the Holiday… Read more »


Customer Story: “Marketing is Very Important”

Being in the real estate business for 38 years requires a special kind of person. Dick Johnson understands that listening to clients is one of the most important aspects of his job. Identifying the client’s needs and executing a plan based on those needs. When it comes to making a “quiet sell” he sends American… Read more »


Article Spotlight: Things Come Apart

In Todd McLellan’s Things Come Apart series, the Toronto artist gives used and unwanted mechanical items a second life by deconstructing them and photographing the parts arranged in busy images, where something new can be discovered every time the photos are viewed. The series began with a collection of vintage objects, originally found on the… Read more »


Ep. 187: From Welfare to $200K in One Year with Cody Butler

 How to Succeed in Sales It’s surprisingly simple … follow up on leads Cody Butler, this week’s Stay Paid guest, calls it a “massive mistake,” but that doesn’t stop agents and other entrepreneurs from doing it … they fail to follow up on leads. Rarely will someone make a significant commitment or purchase the… Read more »


Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day

 Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »



Stay Paid podcast: Get 30 Transactions a Year by Door Knocking

Ep 85: Get 30 Transactions a Year by Door Knocking (with James Festini)

  James Festini is a California-based real estate agent who has been in the game since 1993—relocating several times and consistently rising to top producer status in each market. Today on Stay Paid, James joins hosts Luke and Josh from his mobile real estate office to discuss the effectiveness of door knocking and cold calling…. Read more »


Real Estate Agents: Top 9 Home DIY Projects to Share with Sellers

Top 9 DIY Home Projects to Share with Sellers

It’s important that you show your clients you care about them as people, not just because they help your business stay afloat. While it’s okay to occasionally share posts about recent sales and new listings, you don’t want your social media page to become all about you. You want to keep providing value to prospects… Read more »