Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Ep. 273: How Rick Demko built a book of 10,000 clients
3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)
3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »
Ep. 399: How to Be Privy to Your Competitors’ Marketing Secrets
Competitive Marketing Intelligence What It Is and How to Get It Key idea: Competitive intelligence, and its subdivision, competitive marketing intelligence, isn’t reserved for companies with deep pockets. Small businesses can use the methods described in this podcast episode to gain valuable insight into what their competitors are doing to attract prospects and then… Read more »
Ep. 231: Building a superior team with Patricia Kiteke
The Real Estate Career Path The Road from Agent to Broker Includes Knowing How to Build a Team Not every real estate agent wants to become a real estate broker. The responsibilities are more challenging. The work, while different, is no less demanding. And the risks are greater—but so are the rewards. Before building… Read more »
Ep. 227: The Hidden Danger That Can Derail Your Career with Andrea Blum
The Absolute Worst Thing You Can Do With A Script is Stick to It You’re a thinking human being, so simply because you have a script doesn’t mean you have to stop speaking like one. There are three steps to take when practicing real estate scripts that will prevent you from sounding like an… Read more »
Ep. 278: How to Conquer the Victim Within and Embrace Success
Practice These Daily Habits for Success If Having a Victim Mentality Is a Learned Behavior, Then so Is Being a Success Who should listen: If you find yourself blaming circumstances or others’ behaviors for your situation, then you owe it to yourself to listen to this episode and find the inspiration and know-how to… Read more »
Ep. 486: How to Forge a Legendary Brand Using the Potency of Stories
“People Don’t Buy What You Do. They Buy Why You Do It.” ~ Simon Sinek, leadership expert and author Authentic, detailed, and well-crafted stories leave an emotional impression on your audience that is more persuasive and longer lasting than simple facts. Roger Short believes, as he says in his Stay Paid interview, he is… Read more »
American Lifestyle Promotional Copies: What’s in a Name?
What’s in a name? A lot, we think. That’s why American Lifestyle Additional Copies are sporting a brand-new name and a new look! Keep an eye out for the new American Lifestyle Promotional Copies packaging that will begin arriving in mailboxes today! What are Promotional Copies? Promotional Copies are an invaluable compliment to your existing… Read more »
Ep 77: These 20 People Will Take You to the Next Level (with Sean Carpenter)
Sean Carpenter is a real estate agent with 20 years of experience, who Inman once listed as one of the Top 100 Most Influential Leaders in Real Estate. In addition to working as an agent, he now shares his wisdom with agents nationwide through his many speaking and consulting engagements. His philosophy is “build… Read more »
Ep. 339: A Brilliant Tactic to Drive More Referrals (with John Turner)
Client Referrals The best way to get referrals from clients, including financial advisor referrals, is to always have a reason to call. Who should listen: This episode is for sales professionals who want an easy way to ask for referrals that gets results. Key idea: The key to remaining top of mind, nurturing clients,… Read more »
Your End-of-the-Year Agent Checklist
You may be looking forward to the end of the year as a time to catch your breath between the unpredictable 2020 market and the sure-to-be-active Spring 2021 market. However, it’s important to use the precious downtime around the holidays to take care of your business and plan for the future. Below you’ll find an… Read more »
