For public speaking coach Eric Feng, teaching has been his passion ever since he could remember. He parlayed this innate ability into a successful career in which he is now a well-recognized personality within the financial service, real estate, and direct market industries. In this episode of Stay Paid, Josh and Luke sit down with… Read more »
Interview with Eric Feng: How to Become Highly Sought After in Your Market
Article Spotlight: Things Come Apart
In Todd McLellan’s Things Come Apart series, the Toronto artist gives used and unwanted mechanical items a second life by deconstructing them and photographing the parts arranged in busy images, where something new can be discovered every time the photos are viewed. The series began with a collection of vintage objects, originally found on the… Read more »
Customer Story: “My Business Is About 80% Built on Referrals”
Dennis Pearce, is an experienced REALTOR® in the Wallingford neighborhood of Seattle. He understands that in real estate industry, staying top-of-mind and gaining referrals go hand in hand.“Making sure that my clients remember me is essential to my future business, because it’s about 80% built on referrals.” He likes to send his clients American Lifestyle… Read more »
Ep. 220: The Key to Cold Calling is Confidence
How to Build Confidence and Watch Your Cold Calling Success Rate Skyrocket Cold calling is easy. It’s the stuff leading up to it that’s tough. In 2018, a California-based sales training company released the results of a study that reported 53% of sales professionals (that’s more than half!) give up too easily when cold… Read more »
Ep. 235: The Business Owner’s Retirement Time Bomb No One Is Talking About
Small Business Owners and Retirement “. . . never the twain shall meet.” The Ballad of East and West, Rudyard Kipling If you’re a small business owner, you likely spend so much time growing your business that you haven’t planned to retire from it. The Small Business Association (SBA) claims that if you own a… Read more »
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
Ep. 245: Why Consistency Matters (with Luxury Agent Frank Isoldi)
3 Important Marketing Lessons Worth Repeating Who should listen: This episode is for sales professionals and marketers who wants solid proof that consistent, omnipresent marketing delivers a substantial ROI. Key idea: Become synonymous with the service/product you provide, and you’ll readily garner more new and repeat business. Action item: Do whatever you need to… Read more »
Ep. 253: Marketing Your Way to 850 Transactions in 2 Years (with Gusty Gulas)
Diversified Marketing, Strong Leadership, and Providing Value has Led This Team to Success Who should listen: Agents looking for solid advice about diversifying their marketing, leading a team, and adapting to industry changes. Key idea: Being omnipresent across a myriad of marketing channels is critical to create the top-of-mind awareness necessary to garner clients,… Read more »
Ep. 218: How to implement relationship marketing
How to Implement Relationship Marketing It’s all about being F.I.T. Relationship marketing is hot, but it’s tough to know the best way to integrate it into your service model. In this episode of Stay Paid, Luke and Josh provide three tenets that will help guide you in making decisions about your marketing: It should… Read more »
A New Personally Branded Magazine for the Home
It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
Ep. 329: Why You Need to Add a Networking Group to Your Marketing Strategy
Business Networking Groups Networking groups can help you take a more formal and constructive approach to your professional networking efforts Who should listen: Motivated business owners who want to build connections with other entrepreneurs to collaborate, give and receive experienced advice, and exchange leads and referrals. Key idea: Membership in a networking group is… Read more »
Ep. 333: How Jess Lenouvel Used Digital Marketing to Sell $300M
What Is Attraction Marketing? Who should listen: Agents who want to know how to create a digital marketing strategy capable of providing sufficient leads to maintain a 7-figure income. Key idea: Real estate is a contact sport. The more you can share with others, the more they’ll trust you and do business with you…. Read more »
