Ep. 157: Tom Hegna – The Riches are in the Niches

Yes, in this episode Tom Hegna does talk about niches and specializing in your industry.

But hey… if you can get a little free retirement advice at the same time, then why not?

Listen in as Luke and Josh talk with Tom about how professionals can use this time to “sharpen their blade,” develop a niche, and become the expert people trust.

Key Points

  • To get through this pandemic it’s going to take mental toughness, grit, and perseverance. No pity parties.
  • Find your niche and become the expert. Dig deep. Talk to every expert, study the books, and read the white papers.
  • Talk to your clients about the issues they might not even know they have and follow up with the value you can provide.

Action Item

Spend this time becoming a specialist in your industry. Educate yourself, do the research, read the white papers, and become that person of trust.


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