Updated September 27, 2023 It’s likely you already know that real estate direct mail postcards (and direct mail in general) are an effective way to generate brand recognition and leads. Real estate postcards also have some unique benefits that make them an excellent choice if you are just starting to experiment with direct mail marketing:… Read more »
7 Must-Have Real Estate Postcards for Agents
Ep. 273: How Rick Demko built a book of 10,000 clients
3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
8 No-Brainer Tips for Insurance Agents to Get More Referrals
Updated July 2023 If you are an insurance agent, chances are good you’re already aware that having a strong referral network will help you build your business. It’s even possible that client referrals are your primary lead generation tactic, and there are many good reasons for keeping that particular funnel full. Why referrals are superior… Read more »
7 Actionable and Unique Ideas for Luxury Real Estate Marketing in 2024
Updated September 21, 2023 As much as the luxury real estate market has been affected by fluctuations in the larger economy and the aftermath of the pandemic, we seem to have settled into a new norm. Mid-year updates suggest that compared to the second half of 2022, real estate professionals are more upbeat about what… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)
How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »
Ep. 131: Amber Vilhauer–Create Content That Will Attract Your Tribe
Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her agency, NGNG (No Guts No Glory) Enterprises in 2007, she has spent her career impacting her… Read more »
Ep. 139: Moses Hall–Network Your Way to the Top with Moses Hall
Moses Hall started his real estate career in 2014 as a licensed REALTOR®, specializing in commercial investment property acquisitions and commercial real estate disposition. In January 2019, he launched MoHall Commercial & Urban Development, where his focus is redevelopment through commercial real estate and investment properties. Through collaborative efforts, Moses’s ultimate goal is to… Read more »
Ep 129: Eric Siu – Create Exponential Growth with Your Marketing
Eric Siu is the CEO of the digital marketing agency Single Grain and cofounder of ClickFlow, an SEO tool that is saving businesses time and tracking their revenue. He’s also the cohost of the Marketing School podcast with Neil Patel, and host of the Leveling Up podcast, which are aimed at helping people… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Ep. 257: How to use Instagram to close $50M in sales (with Shannon Gillette)
How to Generate Leads From Instagram This Week’s Guest Is an Instagram Marketing Beast! Who should listen: Anyone who wants exceptionally good ideas and advice about how to get leads on Instagram. Key idea: Instagram marketing is most effective when the majority of your content connects with your audience on a more personal level… Read more »
