The Predictive Index Test Also known as the PI index or PI behavioral assessment, the Predictive Index test can help you select employees who will give you the range of behaviors at work that will create strong relationships, teams, and businesses. In the movie, The Princess Bride, there is a scene in which… Read more »
Ep. 168: How to Use the Predictive Index to Build a Team
10 Conversational Habits of Trustworthy Professionals
Every time someone gives a referral, his or her own reputation is on the line. So why would anyone risk referring a professional they don’t completely trust? They wouldn’t. They likely wouldn’t do business themselves with someone they didn’t trust, either. No one wants to risk the embarrassment and financial loss of being taken for… Read more »
Ep. 272: 4 Powerful Emotions That Sell and Close Deals
Selling with Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” ~Robert Keith Leavitt, author Who should listen: Any sales professional looking for strategic advice about how they can use key emotional appeals to increase their sales volume. Key idea:… Read more »
Here’s How You Can Use Facebook to Spy on Your Competition
Ready to have your mind blown? So, we all know that Facebook makes for a profitable digital marketing tool for your business, especially when it comes to utilizing a Business Page. But, did you know that there are untapped features that allow you to spy on your competition? Sure, spying might have a negative connotation,… Read more »
5 Inspired Memorial Day Marketing Ideas for Agents
When Memorial Day appears on the calendar, Americans turn their thoughts to honoring our veterans, anticipating the start of summer, indulging in delicious barbecues and fun-filled picnics, and enjoying outdoor activities. And all this is as it should be. However, for real estate agents, it’s also be an opportune time to launch Memorial Day marketing… Read more »
Ep. 252: How to Use the Content Pyramid to Repurpose Content
Repurposing Content for Social Media Who should listen: This episode is for anyone who struggles with finding enough time to create the content they need to keep their audience engaged. Key point: If you consistently produce content in your field of expertise, then, over time, your audience will come to know, like, and trust… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
Ep. 45: Interview with Ed Stulak: Taking Your Marketing and Lead-Gen into the Digital Age
Ed Stulak, aka the “The Millennial Real Estate Agent,” has used his youth to his advantage—taking the industry by storm with his innovative and relevant social media tactics. On today’s episode of Stay Paid, Luke and Josh talk with Stulak about how he has turned his creativity on social media into huge deals for his… Read more »
Do You Know What KPIs Are?
Key Performance Indicators, or KPIs, are benchmarks with which you measure the success of your business. And while there are thousands of ways to measure things like reach and revenue, there are 3 essential KPIs that every company, big and small, needs to pay attention to. Video Transcription Alright, so we talked about goal-setting in… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
