Ready to have your mind blown?

So, we all know that Facebook makes for a profitable digital marketing tool for your business, especially when it comes to utilizing a Business Page. But, did you know that there are untapped features that allow you to spy on your competition? Sure, spying might have a negative connotation, but what your competition doesn’t know won’t hurt them.

Below are three features that can help you keep a handle on your competition and tailor your Facebook content for your audience.

Pages to Watch  

Ah, an entry-level spying tool with so much potential. The Pages to Watch feature helps you determine what type of content your competition is posting and what performs the best.

What to use it for

• Determine what type of content they are posting
• Determine when they are posting and their engagement stats for each time
• Determine if they’re interacting with their fans

How to access

• Click on the Insights tab, and scroll down to the Pages You Watch Tab.
• You can select upwards of 100 Facebook Pages.

Visitor Posts

While a little sneakier than the Pages to Watch feature, taking a look at your competition’s Visitor Posts can be extremely beneficial. It provides you with a glimpse into what their customers are posting on their page—both the good and the bad.

What to use it for

• Determine their customer satisfaction
• Determine how they respond to negative feedback
• Determine if they’re interacting with their fans

How to access

• While on your competitor’s Facebook Page, select Posts on the left sidebar, and click Visitor Posts on the right sidebar.

Customer Reviews

I’m sure you weren’t expecting the Customer Reviews function to show up on this list, right? A simple, yet informative tool that can give you an insight as to how your competition interacts with their customers and how you can make sure that your interactions are on the right track.

What to use it for

• Determine their customer satisfaction
• Determine how they respond to negative feedback
• Review your communication plan

How to access

• While on your competitor’s Facebook Page, click Reviews on the left sidebar.

You know what they say—copying is the biggest form of flattery. Be sure to check out all three features to see what you can learn from spying on your competition.