The Top 6 Facebook Trends in 2019 for Real Estate Agents

When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »


6 Video Marketing Tips For Real Estate Agents

  Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »


Ep. 224: Instagram—What to Post and How to GROW Your Following

— Instagram Growth Strategies for 2021 These tactics won’t cost you a dime. To grow organically on Instagram simply means to grow your following for free. Especially for entrepreneurs who may be just starting out, we recommend that you begin by maximizing the potential of your content and reaping the benefits of engaging with other… Read more »


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Top 25 Best Referral Partners for Realtors®

Partner with These Businesses to Get Free Real Estate Leads Forming an agreement with strategic partners to share referrals is among the fastest, easiest ways to get real estate leads. Get your FREE referral partner worksheet here. A large host of studies report that referrals are among the most trusted sources of product and service… Read more »


Real Estate Agents Want to Know—Is Door Knocking Worth It?

Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »


Win More Business with These LinkedIn Best Practices

LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »


Should You Use Your Broker’s Logo

Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »


How to Use Email to Increase Customer Retention

How to Use Email to Increase Customer Retention

Email isn’t just a great way to keep in touch with your family and friends—it’s also a powerful tool for retaining customers and earning repeat business. As with any other follow-up strategy, the key to using email as a retention tool is to focus on strengthening relationships. That means forgoing product pitches in favor of… Read more »


How You Can Put Your Marketing Budget to Good Use During Quarantine

If you’re like most small business owners, you’ve probably used your time since the coronavirus crisis began to think about ways to cut your budget. And while this is a valid strategy to consolidate your expenses and can help ensure your business makes it out of the crisis relatively unscathed, you may be cutting back… Read more »


Ep. 29: Attract Prospects Like a Magnet

When you provide clients and prospects with items of value, you make the task of moving prospects through your funnel that much easier. All it takes is a well-crafted lead magnet to pull them in. In this episode of Stay Paid, Josh and Luke discuss the components of a solid lead magnet, how to get… Read more »


Ep. 240: Four Social Media Platforms You’re Not Using (But Should Be)

 How to Boost Your Social Media Presence Instantly Who should listen: If you’re an entrepreneur and you want to increase your social media presence while encouraging more engagement, then this episode is for you. Key point: LinkedIn, Pinterest, Quora, and Clubhouse are less saturated social media platforms that you can use to get and… Read more »


5 Springtime Email Marketing Ideas for Small Businesses

Breath new life into your spring email marketing campaigns with these five fresh ideas If nothing else, springtime is a season of rebirth and growth. It’s when Mother Nature decides to infuse new energy into her domain. Small business owners would be well advised to follow her lead, so this spring use these five ideas… Read more »