By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
Privacy Protection and Online Safety for Real Estate Transactions
There was once a time where contracts were handwritten, stacked on desks or in car trunks, and stored in unlocked file cabinets at the office. However, overtime, information has become more and more valuable–and, therefore, is more prone to theft and fraudulent activity. Part of your role as a real estate professional is to ensure… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
7 Winning Instagram Strategies for Financial Advisors
Guest blogger Andre Oentoro shares savvy strategies that will turbocharge your financial advisory prowess and influence on Instagram. Instagram, once the humble home of latte art and sunset selfies, has transformed into a dynamic stage for businesses across various industries, including the financial services sector. With a staggering 2.35 billion monthly active users, this social… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
The 5 Best Sources of Social Media Content for Real Estate Agents
From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
Post-Purchase Touchpoints for Real Estate Agents: How to Stay in Touch with Your Clients
Even if you don’t have a large budget or an abundance of time, there are several very good reasons for developing a system of post-purchase touchpoints that enable you to keep in touch with past clients. Here you’ll discover some of the many incentives for staying in touch with clients after you’ve finalized a transaction…. Read more »
5 Tips for Creating the Best High-Converting Real Estate Landing Pages for REALTORS®
You don’t need no stinkin’ landing page! That is, unless you want to convert more high-quality leads. Too many real estate agents rely on their websites to attract leads, and yet across industries, websites don’t convert leads nearly as well as landing pages do. But you probably know that already; it’s why you’re reading this… Read more »
How to Use Email to Increase ROI on Your Open House
Open houses can be great for a lot of reasons. On one hand, they’re an effective way to get local leads interested in a property you’re trying to sell. On the other, they give you an amazing opportunity to connect with buyer leads—particularly if you’re hosting an open house as a favor for another agent…. Read more »
