Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
The Best Marketing Strategies for Your Small Business
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
How to Integrate Real Estate CMAs into Your Marketing
A CMA is a powerful tool that is used by many real estate agents to ensure an equitable sale. But even more than that, agents can integrate real estate CMAs into their marketing strategies to supercharge campaigns, get more leads, and win more business. This article offers four suggestions agents can use to leverage the… Read more »
“Best of” Video Ideas for Real Estate Agents
Use these video ideas for real estate agents to attract leads and prove your status as the local expert in your market. If you want to increase your brand awareness, foster greater engagement, and build trust in your role as the go-to local expert, one of the easiest, most cost-effective, and fun video ideas for… Read more »
7 Proven Ways to Generate Leads and Referrals with a Custom Real Estate Magazine
Discover imaginative ways to use a custom real estate magazine to nurture relationships and generate leads and referrals. If you’re an agent who’s thinking about adding a custom real estate magazine to your marketing toolbox but aren’t quite sure of its value, then this blog is for you. Beyond mailing them to recipients and hoping… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
Ep. 399: How to Be Privy to Your Competitors’ Marketing Secrets
Competitive Marketing Intelligence What It Is and How to Get It Key idea: Competitive intelligence, and its subdivision, competitive marketing intelligence, isn’t reserved for companies with deep pockets. Small businesses can use the methods described in this podcast episode to gain valuable insight into what their competitors are doing to attract prospects and then… Read more »
How to Develop a High-Net-Worth Client Strategy
For financial advisors, it’s essential to provide incredible customer service at every step of the relationship. When it comes to high-net-worth clients—who’ve grown to expect not only good, but truly exceptional service—an attention to detail is especially important. But how can advisors create a memorable experience that will help them win over (and keep) high-net-worth… Read more »
11 Real Estate Influencers Agents Should Be Following
The world of real estate can get competitive, so it’s crucial for agents to understand what their peers are doing—particularly the most successful among them. If you’re looking to dominate your local real estate market, here are 11 thought leaders you need to follow on social media right away. Tom Ferry View this post on… Read more »
