What Attracts Also Repels Who should listen: Solopreneurs who need to develop their own leads and want to solve problems they love to solve for the type of clients they love to help. Key idea: Business isn’t B2C or B2B. Rather, business is H2H—human to human. People do business with people; social media is… Read more »
Ep. 371: How to Create a Magnetic Authentic Brand
Ep. 424: Branding Your Business with No Money (with Medicare Misty)
Building a Brand The Critical First Step Is to Build Brand Awareness Key idea: There are many ways to promote your brand that don’t require expensive marketing. The key is to be patient as your credibility grows among prospects in your target market. Misty Bolt is an independent insurance broker whose brand, MedicareMisty, is… Read more »
Ep. 34: Leave Your Mark with an Impression Piece
When it comes to business, staying remembered with prospects and clients is the name of the game. But, how do you ensure that you stay top of mind after the initial meet and greet? By using an impression piece. In this episode of Stay Paid, Josh and Luke discuss what an impression piece is, how… Read more »
How to Find Houses for Sale by Owner (FSBO)
For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
Ep. 169: Mary Grothe – How BQ Beats Out EQ When Driving ACTION in Sales
Bringing Business Intelligence and Emotional Intelligence Together There is some concern that the sometimes-fanatical allegiance to big data analysis, and the business intelligence it inspires, might overshadow the humanizing influence of the emotional intelligence people bring to decision making.[1] That’s a lot of big ideas shoved into one small sentence, so before we go… Read more »
How to Create a Client Persona
Creating an Ideal Customer Persona A clear understanding of your ideal customer allows for more targeted marketing, enabling you to tailor your products, services, and communications to meet their specific needs. Back in 2009, the people at Tropicana decided to rebrand their orange juice with a newly designed carton. They replaced the decades-old image… Read more »
5 Easy Steps to Building a Facebook Business Page
MixBloom reports that the average person spends nearly 31 minutes per day visiting Facebook, making it a popular platform to utilize for both personal and business purposes. In fact, thousands of businesses rely on Facebook’s advertising features to garner profitable web leads. Not only can advertising on Facebook expand your customer base, but it can… Read more »
Customer Story: “Very Consistent Brand Recognition”
Kama Dersham, an agent with Keller Williams, understands the importance of marketing. “What we really are is a marketing team and a negotiating team. That’s the skillset that we work on a lot.” While the first magazine company that she utilized didn’t bring her success (just a headache), she has found American Lifestyle and ReminderMedia… Read more »
Ep. 89: Build Your Brand with These Digital Marketing Tips (with Today’s Business)
Chaz Cervino and Tom Ottaiano started out as teammates in Hofstra University’s football program. Today, they are the president and CEO (respectively) of Today’s Business—a rapidly growing digital marketing agency that has worked with top athletes, luxury real estate companies, and countless other industries. Today on Stay Paid, Chaz and Tom offer tips for… Read more »
Ep 84: Become a Top Producer by Being Your Authentic Self (with Bubba Mills)
Bubba Mills is the owner and CEO of Corcoran Consulting & Coaching, an international small business, mortgage, and real estate coaching company, whose clients are recognized as some of the most successful professionals in their respective fields. Today on Stay Paid, Bubba discusses the strategies he uses to help his clients become top producers. Key… Read more »
Ep: 71: Interview with Dex Lipovic: How to Embody Your Real Estate Brand
Dex Lipovic is a leading Manhattan real estate broker, better known as Dex and the City. He’s been featured on Million Dollar Listing New York and on the cover of the Wall Street Journal Real Estate section. Social media is one of the biggest drivers of his business, because he’s learned to truly embody his brand…. Read more »
Why Brand Awareness is a Long Game (and How to Win)
If you’re going to enjoy a long, financially rewarding career as a real estate agent, it’s essential that you build awareness of your brand in the community you serve. Of course, doing so is often easier said than done. The biggest mistake most agents make is failing to focus on the long-term—instead, hoping that a… Read more »
