Increase Your Wallet Share with High-Net-Worth Clients

Posted on May 25, 2019

If you’re managing the wealth of high-net-worth clients, you’re probably very invested (pun intended) in those relationships. But do your clients feel the same way about you? While you may think you’ve got an exclusive relationship with your wealthiest clients, it’s also very possible some of them are working with other investors. So, how do… Read more »

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Ep. 211 Jeff Lerner: Giving away millionaire secrets

Posted on January 11, 2021

 How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »

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Ep. 446: A Rags to Riches Story of Epic Proportions (with David Price)

Posted on April 10, 2023

 What Is It That Makes Some People Able to Just Keep Going? Key idea: What happens in your life doesn’t happen to you—it happens for you. The difference between looking at events one way instead of the other lies in how you choose to respond. I get knocked down, but I get up again…. Read more »

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Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents

Posted on November 4, 2021

I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »

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5 Tips New Luxury Agents Need for Marketing Luxury Homes

Posted on January 26, 2021

You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »

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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

Posted on June 28, 2021

 Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »

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Ep. 222: 4 ways to generate leads in 2021

Posted on February 18, 2021

 4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing   YouTube: Video marketing has become essential… Read more »

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Ep. 181: Why Andy Dane Carter Tripled His Marketing Budget

Posted on September 28, 2020

 If You Want to Build Brand Recognition, You’ve Got to Stay in the Game The two questions listeners of Stay Paid most often ask are, “How do I consistently get leads?” and “How do I become a top producer?” Our answer to both questions is always the same, and it’s amazing (and gratifying) how… Read more »

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Top 5 Branding Tips for Rookie Real Estate Agents

Posted on September 25, 2019

When you’re just starting out as a real estate agent, it’s all about getting your name out there and making connections. In other words, you need to focus on building your brand. Once you do that, you’ll earn the trust of prospects and win listings. From there, you can build lasting relationships and create a… Read more »

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Building Brand Trust: A Balancing Act

Posted on March 19, 2018

When you build a solid customer base that not only appreciates you and your work, but trusts you—that’s when you’ll start to see major success. Think about all of the brands that have managed to gain your trust over the years. Every time you pick up a bottle of Coca Cola®, you know exactly how… Read more »

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Tips for Creating a Personal Brand on Social Media

Posted on November 4, 2019

Here’s the thing about personal brands: You have one, whether or not you think you do. And if you don’t define it for yourself, then other people will. From my own observation and experience, here are the four steps to creating a strong personal brand on social media—the kind that will help you make better… Read more »

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Why You Need a Personal Brand to Succeed

Posted on December 27, 2019

Real estate agents get a lot of unfair criticism for putting their faces on all their marketing. But here’s the thing: When you’re an agent, it’s important for people to recognize your face. Personalized marketing is what builds trust and brands you as the local expert in your market. Of course, some agents think it’s… Read more »

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