Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Tips for Winning High-Net-Worth Clients
Lead generation for financial advisors is a more nuanced art than it is for most other service-based sales professionals. Other industry purveyors can be overt in their advertising and may have the luxury of being able to throw dirt at the wall until something sticks. That kind of marketing can reflect poorly on financial advisors…. Read more »
Ep. 201: A conversation with 30-under-30 Top Realtor, Cyrus Mohseni
What Does It Take to Succeed? To succeed in business, it helps to succeed in life. Helping you succeed as an entrepreneur is what Stay Paid is all about. Week after week, Luke and Josh interview highly successful entrepreneurs and ask them questions about how they built their businesses and what advice they would… Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
Ep. 216 How to Craft Your Value Proposition
How to Write a Value Proposition and the 5 Reasons Why You Need One Regardless of whether you call it a unique value proposition (UVP), a unique selling proposition (USP), or a unique selling point (also USP), the tactical advantages and benefits it creates for your business make it a must-have. A value proposition… Read more »
Ep. 171: Tamara Johnson: Dream big. Fail hard. Get back up.
This is Not a Failure to Success Story. Nor is it a story about succeeding and then failing. It’s not even a story illustrating the quaint but annoying panacea: Success is not final; failure is not fatal. It is, however, a story to which every entrepreneur can relate. It’s a story for anyone who… Read more »
The 3 E’s of Content Marketing: A Universal Strategy
“What type of content should I send to my audience?” is among small business owners’ most frequently asked questions. Use the 3 E’s and never worry again. You’ve probably heard the buzz about content marketing, but if you’re not a marketing pro, you might still be wondering, “What’s the deal, and why should I bother?”… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Ep. 209: Don’t be famous. Be MicroFamous.
The Real Power of Podcasts Matt Johnson runs a San Diego-based production agency that creates ready-to-launch podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). And during this… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)
3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »
