It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
Ep. 388: Direct Response Makes You Rich. Branding Makes You Wealthy.
Direct Response vs. Brand Advertising Only One Turns Money into Wealth Who should listen: Small business owners who need to better understand the differences between direct response marketing and brand marketing, plus insight about where to invest their marketing budgets. Key idea: You need to balance your use of both direct response and brand… Read more »
How to Develop a High-Net-Worth Client Strategy
For financial advisors, it’s essential to provide incredible customer service at every step of the relationship. When it comes to high-net-worth clients—who’ve grown to expect not only good, but truly exceptional service—an attention to detail is especially important. But how can advisors create a memorable experience that will help them win over (and keep) high-net-worth… Read more »
Clean Your List and Improve Email Open Rates
Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
Should You Use Your Broker’s Logo
Marketing collateral is all about the branding. No matter how great the piece is, how useful or clever, if the recipient doesn’t know who provided it, then it’s bound to be pretty ineffective. So, how should you brand your collateral? Getting Started If you work for a national broker, use their logo when you’re new… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
Ep. 382: 6 Insanely Effective TikTok Tips
TikTok Tips to Enhance Your Brand Awareness and Grow Your Following Who should listen: If you found the TikTok tips from Episode 376 helpful, then you need to hear these additional six professional tips from podcast producer and social media manager, Arielle! Her expertise got us 50K followers in only three months! Key idea:… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
Ep. 444: A CEO’s Lessons in Building a Memorable, Profitable Brand
Mission, Vision, Values: Building the Pillars That Support a Brand Key idea: Don’t overcomplicate your mission, vision, or value proposition. Keep these elements of your business simple and in focus, and you’ll have a brand people know, an organization that is aligned, and a way to objectively measure performance. Don’t reinvent the wheel. Learn… Read more »
3 Things New Real Estate Agents Should Be Doing Right Now
Passing your real estate licensing course and becoming an agent is an exciting time! Now that you’re out in the world, how do you get the phone to start ringing? Your pre-licensing coursework teaches you everything you need to pass the state test, but often skips over the important tricks of the trade needed to… Read more »
Tips for Becoming the Face of Your Brand
If you’re a service-based sales professional looking to build relationships with your clients, you need them to know who you are and what you stand for. Today on Above the Noise, Chelsea Kirk offers three tips for promoting a more personal brand. Video Transcription Whether you’re a real estate agent, selling insurance, or running a… Read more »
