In the minds of many bloggers (and perhaps in the minds of many marketers and agents as well), branding yourself as a real estate agent and branding your real estate business are the same thing, so they discuss the two ideas in the same way regardless of what their blog titles may imply. These bloggers… Read more »
3 Essential Steps to Branding Yourself as a Real Estate Agent
Brands That Do Well with Generational Marketing
The most important component to marketing is knowing who the audience is. Brands will strategize and go through rounds of trial and error to figure out just who to target their messages to. These are some of the brands out there that have figured out who their target audience is and how to message to… Read more »
Ep. 141: Ed Stulak- Grow and Maintain Your Following on Instagram
Ed Stulak is a New Jersey licensed REALTOR® and social media star. He has a new course that teaches everything he has learned over the last eight years about building a following on Instagram, including the basics of Instagram, personal branding, and strategies to build your following. He has been featured in publications… Read more »
These Brands Are Doing It Right
Building a strong brand is crucial to your success. When you think of brands like Apple and LEGO®, among others, instantly an image pops in your head of a strong, developed brand—which includes everything from the logo to the products. It doesn’t hurt to adopt some of these world-renowned brand strategies and apply them to… Read more »
Ep. 56: Interview with Mike Cuevas: Why It’s Important to Be Yourself in Your Business
Mike Cuevas, also known as the “Real Estate Dude,” started his career as an agent and a broker—seeing great success in both. He has since branched out to start his own marketing company, which specializes in personal branding services, content creation, websites, and video marketing—among others. In today’s episode of Stay Paid, Josh sits down… Read more »
The 2023 Complete Guide to How to Become a Luxury Real Estate Agent
Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
Ep. 186: 5 Tips to Help You Crush Your Rookie Year
How to Get Started in Real Estate A Five-Step New Real Estate Agent Business Plan That’ll Set You Up for Success Congratulations! You’ve decided to become a real estate agent! You’ve got your real estate license, a space to work, a great cell phone plan, and a calendar ready to fill with appointments. Now… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
Ep 116: Randy Dickinson – Create an Irresistible Brand Story and Win More Clients
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. Key Points Know your brand story and… Read more »
Ep. 163: Best-Selling Author Marty Neumeier on Narrowing Your Focus to Grow Your Brand
How to Create a Successful Brand Marty Neumeier, acclaimed author of The Brand Gap and Zag, shares his advice for real estate agents and other small business owners. When it comes to your business, few decisions are as important as how to create a successful brand that will distinguish you from the competition. But… Read more »
