The roofing industry is highly competitive, with every potential client seeking the lowest prices and longest-lasting results. However, just about every building in your community needs the assistance of a roofing company from time to time, so there are plenty of people looking for services like yours. The first step to making sure your roofing… Read more »
6 Proven Tips to Promote Your Roofing Company and Win More Clients
3 Essential Steps to Branding Yourself as a Real Estate Agent
In the minds of many bloggers (and perhaps in the minds of many marketers and agents as well), branding yourself as a real estate agent and branding your real estate business are the same thing, so they discuss the two ideas in the same way regardless of what their blog titles may imply. These bloggers… Read more »
How to Market Medicare Advantage Plans
If you want to generate more MA leads, stop marketing and start communicating instead As every Medicare insurance agent knows, the Centers for Medicare & Medicaid Services (CMS) requires agents to adhere to strict rules when marketing Medicare products to eligible beneficiaries. Violations aren’t easily tolerated, and they can result in fines, revocation of licenses,… Read more »
5 Inspired Memorial Day Marketing Ideas for Agents
When Memorial Day appears on the calendar, Americans turn their thoughts to honoring our veterans, anticipating the start of summer, indulging in delicious barbecues and fun-filled picnics, and enjoying outdoor activities. And all this is as it should be. However, for real estate agents, it’s also be an opportune time to launch Memorial Day marketing… Read more »
Tips For Starting Your Own Business: Inc. Women’s Summit 2016
Women have made leaps and bounds in the worlds of business and entrepreneurship. Though the probability of a woman becoming a CEO or running her own company has grown in recent decades, there are still strides to be made and barriers to be broken—and that’s why opportunities like Inc.’s Women’s Summit are so important. This… Read more »
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
Direct Mail with Cookies and Tracking
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many don’t understand is that direct mail is most successful as a piece of your marketing strategy, not the whole puzzle. In fact, to garner the most results, there are a few additional steps that need to be considered… Read more »
Ep 123: Deep Dive – The New Reverse Mortgage – How to Use it to Have a Conversation with Prospects
Don Graves is the founder and president of the Housing Wealth Institute and an adjunct instructor of Retirement Income at the American College of Financial Services. Today on Stay Paid, Don discusses the important connection between housing wealth and financial planning. Key Points: When helping clients plan for their financial future, you should consider… Read more »
Best Practices for Communicating with Clients
When we talk about client communication, we often talk about avenues for communication. These may include social media posts, direct mail, blogs, email blasts, or other marketing and promotional materials. However, we don’t always talk about strategies for effective communication. Remember, client communication is not a one-way street—it involves absorbing information as well as providing… Read more »
The Newest Chapter in the Zillow Controversy
A few weeks ago, I asked a question on an open real estate forum. “What do Real Estate Agents think about Zestimates?” The response was largely negative, with most agents claiming that the pricing algorithms miss the mark so badly that the feature should be removed from the site altogether. There was, however, a minority… Read more »
Ep 137: Patrick Brewer – How to Turn Strangers into Raving Fans
Patrick Brewer is the founder of SurePath Wealth, an ensemble financial practice with seven offices across the country. He’s also the host of The Model FA podcast, which covers best practices for financial advisor practice management and marketing. Today on Stay Paid, Patrick offers strategies for connecting with prospects, and ultimately turning them into… Read more »
Ep 86: Empower Women and Attract More Clients (with Adri Miller-Heckman)
Adri Miller-Heckman is a speaker, author, and consultant, as well as a leading expert on women and financial services. In her book, Keys to the Ladies’ Room, she outlines the femXadvisor model—a strategy for attracting female clients and garnering more referrals. Today on Stay Paid, Adri explains how you can get more clients—and… Read more »
