When you’re a real estate agent looking to stay top of mind with your clients and sphere, social media is one of the most powerful tools at your disposal. By regularly sharing relevant and useful content, you can increase appreciation for your business among clients, while gently nudging prospects in the direction of wanting to… Read more »
Top 20 Seasonal Home Blogs to Share with Clients
The Dangers of Taking a Reduced Commission
When a client is on the fence, and a strong breeze could blow them into your camp, it is tempting to create a favorable wind by offering to take a reduced commission. Sometimes agents agree to it impulsively; they get caught up in the heat of the pitch and make the offer without thinking it… Read more »
Ep. 505: Holiday Marketing Magic—A Strategy for Being Top of Mind This Season
What to Give Your Clients This Holiday Season Unlike so many other client gift ideas, a gift subscription to your own personally branded magazine actually strengthens relationships and encourages referral business while expressing your appreciation and enhancing brand loyalty. Among the coolest of cool holiday gifts for clients is a subscription to your own… Read more »
Handle Objections Like a Boss
In this episode of Above The Noise, Luke Acree talks about how to overcome objections as they arise by outlining three general tactics that you can apply to any pitch, any prospect. Video Transcription Guys today we’re talking about cold calling and I want to talk a little bit more about this topic of handling… Read more »
Which Type of Referral Tool Is Right For You?
Choosing among referral tools may not seem like a big decision. They’re not a major investment, after all. But there is a lot at stake when you consider the lifetime value of your client relationships. What’s more, a study conducted by Goethe University Frankfurt and the University of Pennsylvania found that customers who come via… Read more »
6 Essential Tips for How to Create a Real Estate Seminar
Real estate is often called a contact sport for one reason: real-time, face-to-face interaction is essential to an agent’s success. So if you’re looking for a winning move, hosting a real estate seminar (sometimes called a real estate workshop), might just be it. Whether you’re a seasoned agent or a newcomer to the industry, these… Read more »
Top 3 Direct Mail Marketing Ideas for Insurance Agents
Insurance is something you pay for that you hope you’ll never have to use. That, in a nutshell, was how my father explained insurance to me when I got my first “real” job. I was trying to decide whether adding long-term disability insurance to my benefits package was worth the pennies (back then) it would… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
6 Helpful Videos Advisors Can Send Their Clients
When you’re a financial advisor, it can be difficult to connect meaningfully with your clients while trying not to run afoul of compliance. That’s why it’s important for you to think outside the box. One way to do this is by offering up content that’s free of explicit financial advice and is focused on helping… Read more »
Ep. 30: The Value in Relationship Marketing
We all know that it’s far too easy to get wrapped up in our products and services and lose sight of human connections. However, the key to sales is that your clients have to know you, they have to like you, and they have to trust you. But, how can this happen? Enter relationship marketing…. Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
Ep. 147: Anthony Sarandrea – Understanding Your Buyer to Drive Leads Online with Anthony Sarandrea
Anthony Sarandrea is recognized as one of the top lead generators in the world—running a team that specializes in driving thousands of inbound phone calls daily across a number of verticals, including health, finance, and education. He’s consistently featured as one of the top under 30 year old entrepreneurs, and was featured alongside Snapchat’s… Read more »
