Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Plan Your Professional Investments for 2021
The end of the year—and the beginning of a new one—is closer than you think. What do you have planned to make next year go smoother than this one and to help you optimize your business processes and procedures? Here are some of our favorite suggestions for updates and upgrades you should make before 2021…. Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
How to Retain Investors While Spending Less Money
When it comes to separating great financial advisors from decent financial advisors, returns aren’t always the most important factor. Sure, if you are losing client money, then you won’t be able to retain anyone. But the thing that matters most when it comes to maintaining and growing your book of business is client satisfaction. If… Read more »
A New Personally Branded Magazine for the Home
It’s the Marketing Your Clients Have Been Waiting for! Let’s just be direct about direct mail marketing . . . it’s called junk mail for a reason. Of course, the businesses and marketers who send direct mail don’t call it junk (at least not in public). But we all know that much of the typical… Read more »
Stop Seeming Desperate
Sales is challenging. Between meeting your goals and securing your commission, the need for closing a prospect can turn into last-minute desperation. However, there’s nothing that turns someone off (in all aspects of life), then being on the receiving end of desperation. That being said, it’s time to stop doing these three things that make… Read more »
Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)
How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
10 Conversational Habits That Make You More Influential
“He’s a born salesman.” You’ve probably heard someone say this about someone who is particularly influential. You may have even used it yourself. But it’s not entirely accurate While some people have an innate sense of how to influence others, anyone can learn to use these techniques in their conversations. Here are ten of the… Read more »
Ep. 247: Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)
3 Tips for Producing a Higher Conversion Rate from Facebook and Other Online Ads Who should listen: This episode is for real estate agents who want more success in converting Facebook ads to appointments. Key idea: Better-quality leads coupled with a systematic follow-up strategy, including calls that encourage leads to like and trust you,… Read more »
Helping Clients Through an Unconventional Home Purchase
Many of your buyer clients may have all of their financial ducks in a row when they meet with you for the first time. How can you also help those who struggle with a negative credit history or who simply can’t afford the home they want on their own? How about those who would love… Read more »
Ep 116: Randy Dickinson – Create an Irresistible Brand Story and Win More Clients
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. Key Points Know your brand story and… Read more »
