When it comes to marketing, leveraging the holidays is a no-brainer. But oftentimes, marketers don’t know where or how to begin. In today’s episode of Above the Noise, Jessi provides three tips to help any business execute a winning holiday marketing strategy. Video Transcription When people think of holiday marketing, they think of where can… Read more »
How to Leverage the Holidays for Your Marketing
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
Ep. 209: Don’t be famous. Be MicroFamous.
The Real Power of Podcasts Matt Johnson runs a San Diego-based production agency that creates ready-to-launch podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). And during this… Read more »
Stop Seeming Desperate
Sales is challenging. Between meeting your goals and securing your commission, the need for closing a prospect can turn into last-minute desperation. However, there’s nothing that turns someone off (in all aspects of life), then being on the receiving end of desperation. That being said, it’s time to stop doing these three things that make… Read more »
10 Conversational Habits That Make You More Influential
“He’s a born salesman.” You’ve probably heard someone say this about someone who is particularly influential. You may have even used it yourself. But it’s not entirely accurate While some people have an innate sense of how to influence others, anyone can learn to use these techniques in their conversations. Here are ten of the… Read more »
3 Tips to Improve Your Cold Call Closing Rate
If you get paid commission, chances are you do some cold calling from time to time. Here at ReminderMedia I lead a team of more than 100 salespeople who spend most of their day making colds calls. We take the practice very seriously. Proper technique makes all the difference in the world when you’re doing… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
Ep 115: Lisa Harris – How Trade Shows Reveal a World of Hidden Leads
Lisa Harris is a South Carolina-based real estate agent with more than 20 years of sales and marketing experience. She’s discovered an incredible opportunity to generate business at home shows, wedding shows, and even craft shows. Today on Stay Paid, Lisa explains how she uses trade shows and other events to generate leads. Key… Read more »
Ep. 257: How to use Instagram to close $50M in sales (with Shannon Gillette)
How to Generate Leads From Instagram This Week’s Guest Is an Instagram Marketing Beast! Who should listen: Anyone who wants exceptionally good ideas and advice about how to get leads on Instagram. Key idea: Instagram marketing is most effective when the majority of your content connects with your audience on a more personal level… Read more »
Top Traits that Make You More Desirable to a Client
Selecting a REALTOR® is a thought-provoking and sizeable decision for clients. Whether they’re a first-time homebuyer or they’ve outgrown their current house, one can safely assume that copious research (via internet or word of mouth) will go into their selection process. So, how do you ensure that you best suit a client’s stringent requirements? Ensure… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Hosting a Massively Successful Open House as a New Agent
One of the best ways to build your business exponentially is by hosting open houses. Why? Because an open house is more than just a great marketing opportunity for your client to showcase their home to several potential buyers in a short time—it also allows you to build rapport with buyers not represented by another… Read more »
