In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »
Top 4 Reasons Why FSBOs Need a Real Estate Agent
Ep 98: The Best Video Marketing Practices for Your Business (with Jill Addison)
Jill Addison is the founder of FA Client Machine—a turnkey video marketing service designed to help financial advisors attract and retain more clients. Today on Stay Paid, Jill shares video marketing strategies that will help you grow your business, regardless of the industry you’re in. Key Points: When you follow up with video marketing… Read more »
The Ultimate Identity Crisis: How to Close a Brand Gap
Branding is one of the most important aspects of any business, regardless of the size. Developing a cohesive brand strategy will help to distinguish your business from the rest of the competition. While writing down your company’s vision, brainstorming your product’s benefits and features, and creating a logo may seem relatively simple from the outside,… Read more »
Ep 116: Randy Dickinson – Create an Irresistible Brand Story and Win More Clients
Randy Dickinson is a marketing expert who has collaborated with hundreds of financial professionals, charities, and other organizations. Today on Stay Paid, Randy discusses the StoryBrand technique, how to craft a compelling elevator pitch, and concrete steps you can take to make your business more marketable. Key Points Know your brand story and… Read more »
Ep. 142: Luke and Josh –3 Proven Real Estate Marketing Ideas for Busy Agents in 2020
On this episode of Stay Paid, Luke and Josh discuss their top three ideas that busy agents should be using to market their business this year. Key Points: Facebook marketing can drive leads and create brand awareness for your business. Don’t be afraid to ask clients to review and refer you. High-quality print pieces… Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
Ep 117: Tom Ferry – The 5 Things You Need to Build a Thriving Business
Tom Ferry is the founder and CEO of Ferry International—the leading coaching and training company in real estate. He’s also a best-selling author and in-demand speaker, as well as the host of the wildly popular #TomFerryShow video series. Today on Stay Paid, Tom shares his inspiring story and offers incredible insight that will… Read more »
6 Free Lead Magnets That Generate Warm Insurance Leads
One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »
Ep. 132: Stephen Acree– How to Sell Consistently During COVID-19
Stephen Acree has worked as a real estate agent out of Lynchburg, VA, for the last three years. He completed 35 transactions in his first year, and is currently ranked in the top 10 percent of agents in the state. On this episode of Stay Paid, Stephen sits down with Luke and Josh to… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
5 Ways You Can Increase Your ROI with Facebook’s Split Testing
Advertising on Facebook can be one of the most effective ways to get new leads and grow relationships. But, unless you go in with a plan, you’ll expend a lot of time, energy, and money perfecting your approach. Luckily, Facebook Ads Manager allows for split-testing, which means you can simultaneously test out different variables in… Read more »
Ep. 378: Farming 101—Choosing. Marketing. Campaigning.
Increase Brand Recognition with Geo Farming Everything you need to know to create a profitable marketing campaign and increase your brand recognition Who should listen: Anyone who wants to improve their brand recognition by getting in front of an audience in a specific area. Key idea: Geo farming is a long-term game in which… Read more »
