For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
How to Find Houses for Sale by Owner (FSBO)
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
7 Costly Mistakes Everyone Makes with Direct Mail Marketing Campaigns
Congratulate yourself on making the decision to start using direct mail! Direct mail is a marketing tool that, unfortunately, some business owners don’t believe in. But you know better! Still, you do need to take some care when using direct mail. Specifically, you want to avoid these seven costly mistakes when planning your direct mail… Read more »
Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)
Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »
3 Ways to Respond to Pricing Objections
Updated May 2022 Being in sales is not easy, especially when it comes to one of the most dreaded objections—pricing. More often than not, a prospect will inquire about the cost. Although at first glance it can seem like it’s a genuine concern about money, these questions always stem from unspoken questions about value. You… Read more »
The Best Platforms for Hosting Your Webinar
Webinars are becoming increasingly useful and effective ways to host live events on the internet. Though there are a number of platforms at your disposal, it’s important to make sure the platform you choose is right for you. Consider your budget and what type of features will be of most use to your webinars as… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
Ep. 173: Adam Holt – Want Clients to Trust You? Lead with Advice.
How to Build Trust with Customers When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week’s Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all… Read more »
Ep 85: Get 30 Transactions a Year by Door Knocking (with James Festini)
James Festini is a California-based real estate agent who has been in the game since 1993—relocating several times and consistently rising to top producer status in each market. Today on Stay Paid, James joins hosts Luke and Josh from his mobile real estate office to discuss the effectiveness of door knocking and cold calling…. Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
The Best Closing Phrases for Any Deal
In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »
