Updated October 2023 We’re guessing that if you’ve found this blog post, you likely already know a thing or two about marketing plans, but you’d like to get a few pieces of advice to take your plan to the next level. As such, you probably already understand the many benefits that come from mapping out… Read more »
3 Things Every Agent’s Marketing Plan Needs
How to Ask for Client Reviews (and Actually Get Them)
If you read this blog regularly, you know we believe in the power of referrals. Leveraging your relationships with happy clients is a smart way to generate new business. But what if your clients don’t know anyone who has a need for your services in the near future? There’s another way those clients can immediately… Read more »
3 Steps to a Profitable Social Network
Last year, the sales manager at a car dealership told me about an embarrassing episode involving one of his salespeople. Apparently, this guy’s grandmother came to the dealership and bought a car, not from her grandson, but from another salesperson! She didn’t dislike her grandson (at least as far as I know). So why didn’t… Read more »
What Every Real Estate Agent Needs to Know About Niche Marketing
It takes guts to decide to focus on a niche. It feels limiting not going after every one. More often than not, though, marketing to less people actually leads to more business. How is that possible? The short answer is that specializing in a niche focuses your marketing, which makes it more compelling. You can’t… Read more »
Lead Generation vs. Lead Cultivation
In the real estate world, there seems to be a whole secondary industry devoted to selling agents leads. The lead game is no joke, and if agents want to keep their pipelines full, they always have to keep an eye on the next sale. But having an eye to the future doesn’t mean you have… Read more »
How These REALTORS® Increased Their Referrals by 20%
Like many real estate agents, Tom and JoAnn Jacobs are busy working with their clients, but they still wanted to stay in touch with their past clients. Whatever they did to maintain these relationships had to be easy, affordable, and something their clients would love. Their own personally branded magazine was the answer. Check out… Read more »
3 Tips for Hosting a Stellar Open House
The open house has long been one of the most important marketing events for real-estate agents. Not only does hosting an open house help market the listing to potential buyers, but it also helps the agent get their name out there—marketing themselves as a friend and expert to the community. It presents the house that’s… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
Sales Tips for Closing Any Deal
In order to close a deal, you have to act as a guide. The prospect is going to display hesitation. They’re going to have excuses. They’re going to want to think about it. These obstacles can be overcome, and sometimes it seems easier to just let a prospect walk away with their doubts and hope… Read more »
The Power of Belief
Many of us are not lucky enough to represent a product we love when we take our first sales job. Instead, we hype steak knives or exaggerate the quality of used cars. These are the proving grounds that churn out salespeople—boot camps where we learn what we’re made of. We get a taste of the… Read more »
5 Ways to Make a Great First Impression
It can be nerve-wracking to introduce yourself to a stranger and want to immediately impress them. But there are plenty of ways to ensure the first time you meet someone, they’ll be guaranteed to remember you. Smile You don’t have to look like a kid on Christmas morning all day. Instead, you want to exude… Read more »
The Benefits of Hosting a Real Estate Open House
For better or for worse, the concept of an open house has been a longstanding tool in real estate. An open house allows potential buyers the opportunity to walk-through a listed home to get a perspective they might not pick up from photos and descriptions. As productive as that sounds, open houses alone rarely result… Read more »
