Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »
Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter
How to Segment Your List for Targeted Marketing
How many email promotions do you get in a day from your favorite retailer or company? Do you ever get one in which the subject line seems tailor-made for you? Maybe it’s a piece of clothing that you’ve been looking for or an item of cookware you were just wishing for yesterday. Before you know… Read more »
Helping Clients Through an Unconventional Home Purchase
Many of your buyer clients may have all of their financial ducks in a row when they meet with you for the first time. How can you also help those who struggle with a negative credit history or who simply can’t afford the home they want on their own? How about those who would love… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
Ep. 258: How to Move Prospects Through the 8 Phases of a Sales Call
How to Make a Sales Call A Step-by-Step Guide to Outbound Phone Sales Who should listen: Salespeople prospecting for leads who need a framework to organize their sales calls and seamlessly move their prospects through their funnel. Key idea: Using a script is essential when making cold calls, but they don’t have to be… Read more »
Ep. 311: How to Do Relationship Marketing the Right Way (with Steve Guilfoile and Shane Shafer)
A Case Study in Relationship Marketing Who should listen: Anyone interested in learning lessons about creating loyal clients and strategic partnerships from relationship marketing experts. Key idea: People want to work with people they like. Action item: Have a conversation with each person in your database until you have profiles that include information about… Read more »
Ep. 265: How to Lead, Hire, and Build Wealth (with Dana Gentry & Linda McKissack)
3 Top Tips for How to Become a Better Leader Who should listen: Anyone who wants some truly fantastic advice about leadership and agents who want more successful businesses. Key ideas: There are so many!! Action items: 1. Discover the vision your direct reports have for themselves. 2. Develop a 3- to 5-year vision… Read more »
Ep. 272: 4 Powerful Emotions That Sell and Close Deals
Selling with Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” ~Robert Keith Leavitt, author Who should listen: Any sales professional looking for strategic advice about how they can use key emotional appeals to increase their sales volume. Key idea:… Read more »
The Best Real Estate Newsletters—What You Need to Know
Updated October 2, 2023 Even under the best of circumstances, it’s tough to create real estate newsletters that are worth reading. I’ve seen many tired templates crammed with blocks of text that make my eyes water and fuzzy images taken with a “shoot first, think about framing and lighting later” mentality. I’ve also come across… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 302: How to Set and Crush Your Cold-Calling Goals
How to Make Cold Calls Who should listen: Sales professionals who are either reluctant to make cold calls or want to get more success from the calls they make. Key idea: Cold calling is a numbers game. Have a plan, and then work the plan every day. Action item: If you haven’t already, start… Read more »
Ep. 310: Naughty or Nice? 12 Tips for Managing Customer Relationships
Client-Relationship Management Requires More Than Not Screwing Up Who should listen: If you’re looking for ways to improve your client and customer relationships, this quick list of dos and don’ts will help keep you in good standing. Key idea: When you do something unexpected and well, you create raving fans. Action item: Set a… Read more »
