Direct Mail Is Alive and Well Who should listen: Anyone looking for guidance on the types of direct mail items that work and how to use them to their full advantage. Key idea: To work, direct mail needs to be educational, entertaining, and endearing. Action item: Write five handwritten notes each day until you’ve… Read more »
Ep. 270: 5 Best Direct Mail Ideas That Produce Solid Results
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
3 Ways Agents Can Improve Their Customer Retention Rate
Updated November 2021 It’s no wonder you’re having a problem with your customer retention rate. A whopping 70% of home buyers forget their agent’s name after one year. You’ve completed the transaction, both parties have signed on the dotted line, and you have just earned yourself a commission check. With money in your pocket and… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
Ep. 347: How Dan Lesniak Made $22M in Year 1
A Target Market Strategy for New Agents Plus a Broker’s Cure for “Revolving Door Syndrome” Who should listen: New agents struggling with how to do it all with limited resources, as well as experienced agents who need a way to keep their top talent. Key idea: Developing a value proposition boils down to saving… Read more »
How the End of Mortgage Forbearance May Impact Your Clients—and Your Business
One of the first concerns that arose at the beginning of COVID-related shutdowns was that the housing market—responsible for a large portion of economic activity in the United States—would be brought to a virtual standstill. Instead, the ensuing months were among the most active and profitable in recent history. This was due, in part, to… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
Ep. 328: Tips for Using TikTok to Market Your Real Estate Business
TikTok Marketing The Why, What, and How of Marketing with TikTok for Agents Who should listen: Anyone who is curious about using TikTok to market their business, looking for ways to increase views, or wanting some examples of successful accounts. Key idea: When used consistently and frequently, and by following a few tips, you… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
