TikTok Marketing

The Why, What, and How of Marketing with TikTok for Agents

Who should listen: Anyone who is curious about using TikTok to market their business, looking for ways to increase views, or wanting some examples of successful accounts.

Key idea: When used consistently and frequently, and by following a few tips, you can use TikTok to successfully promote your business.

Action item: Whether it is TikTok or another platform, commit to a social media channel and post to it every day.

Are you excited about TikTok? If not, then you probably haven’t heard that it’s predicted to be the third-largest social media platform in the world.

According to Insider Intelligence (formerly eMarketer), this year TikTok will reach 755 million monthly users, and that’s after it grew by 59.8% in 2020 and 40.8% in 2021.

What this means for agents and other small business owners should be obvious—you need to be marketing on TikTok!

In this Silver Dollar episode, we delve into what makes TikTok different from other social media platforms, including:

• How “watch time” significantly influences what its algorithm will place in viewers’ feeds.
• How 90-95% of the content people see on TikTok is generated by its Recommendations engine.
• How the opportunity to reach an audience organically is bigger than what is possible with other platforms.
• How the competition for viewers, especially those interested in real estate, is still relatively low.

We also have tips about how you can be the agent that appears in users’ feeds when they search “TikTok real estate” (or “real estate TikTok,” if they’re so inclined). Our insights include:

• What to post (and what not to post).
• Some of the best real estate agents on TikTok we’ve seen.
• Where you can find trending music and sounds for your posts.

Finally, along with our observations about bite-size content, we offer suggestions for what to name your account, how to best use hashtags, and what to include in your account description.

Please enjoy this episode, and we’d appreciate it if you would give us a 5-star rating and leave a review on Apple Podcasts. (Not sure how to leave a review? Click here.)

Connect | Resources

Real estate TikTok accounts to view and follow:

• Glennda Baker @glenndabaker
• Madison Sutton @thenycagent
• Scott Betley @thatmortgageguy
• Prince Whiting IV @princewhiting

Social Media Goal Planners: A FREE resource to help you make the most of your social media marketing.