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The 2023 Complete Guide to How to Become a Luxury Real Estate Agent
Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who swims… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
Your 2021 Marketing Plan: A Step-by-Step Approach to Success
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
5 Blogs to Inspire Clients in the New Year
It’s almost time to leave 2020 behind and look ahead to 2021. These blogs will help your clients get in the right mindset to finish one chapter and start another. Everyone Is Working From Home—Here’s How to Do It Effectively Make sure your sphere ends the year on a high note by providing them with… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
How a Late-2020 Quarantine Could Affect the Real Estate Market
From the beginning of the pandemic, many states, municipalities, and business owners emphasized the need for a return to business as usual, with some precautions in place but many of the most stringent shutdowns quickly ending. Now this fall, many schools opened as usual only to close in the ensuing weeks. Many businesses resumed normal… Read more »
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
How to Market Medicare Insurance
The Best Marketing Ideas for Medicare Insurance Agents in 2023 Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements,… Read more »
Top 5 Thanksgiving Marketing Ideas for Real Estate Agents [Updated]
Updated November 2021 Let’s just call it what it is—Thanksgiving 2020 was a bummer. In the throes of the pandemic, Americans were hesitant to travel and many decided family get-togethers were off the menu. This year, things are a little different. First, it’s our second holiday season since COVID-19 hit the masses, and the adjustments… Read more »
