How to Get Listings in the Current Housing Market Who should listen: Real estate agents who aren’t afraid to think outside the box and explore atypical places to find listings during this period of low inventory. Key idea: Agents are going to have to make calls and talk to people to tap into these… Read more »
Ep. 254: 7 Tips to Find Listings in a Low-Inventory Market
Ep. 238: Simple Ideas for How to Use Texting to Connect with Clients
Use Text Messages to Connect with Your Sphere Who should listen: This episode is for sales professionals who want to optimize how they use text messages to connect with clients and prospects. Key point: Best practices include: have clients’ consent to text, include a CTA, respond personally, respect their time, be the one to… Read more »
A New Referral Program for Insurance Agents [updated]
Updated September 2021 You’re an insurance agent, which means your success is heavily dependent on retaining clients and garnering referrals. For the latter, you may even have a referral program in place. But ask yourself this—does that tried-and-true gift card or other token of thanks truly sets you apart from your competition? If your like… Read more »
3 Easy Tips for Agents to Increase Brand Awareness with Local SEO
When you’re searching for a local business or service, where do you turn? More than likely you grab your phone or open your laptop and rely on a search engine to fire back a plethora of results within a few seconds. Let’s face it: with the internet, searching is a breeze. But have you ever… Read more »
Ep. 22: Making the Most of Your Rookie Year in Real Estate [UPDATED]
Updated June 2021 Who should listen: New agents wanting advice about how to succeed during their first years in the industry. Key idea: To give yourself the best chance at success, you need to have a clear vision of your goals and where you want to be, the systems that allow you to operationalize what… Read more »
The REALTOR® (A Parody for Real Estate Agents)
Updated November 2021 The Bachelor and The Bachelorette TV franchise is the granddaddy of guilty-pleasure binge watching, and the original show has inspired a bevy of spin-offs and pop culture moments. These shows can have moments of joy and drama, with a whole lot of cringe in between, but every iteration of The Bachelor has… Read more »
How to Prepare Your Salespeople for Leadership Roles [Updated]
Updated September 2021 To groom a rising star for a management role and help them succeed in their new role, prepare them with: Training in interpersonal and problem-solving skills A seasoned mentor and coach A deeper dive into company culture An understanding of new goals and expectations Exposure to different situations You’ve hired a… Read more »
Ease Your FSBO Fears Once and For All
Updated March 31, 2021 We all know that the real estate industry is an overly saturated one. In fact, the Association of Real Estate License Law Officials (ARELLO) estimates that there are close to 2 million active real estate licenses within the United States. So, what’s a new agent to do? Set themselves apart from… Read more »
Top 20 Books Financial Advisors Should Read in 2020
We’ve updated our list for 2021. You can find the new list here. If you’re a financial advisor looking to step up your game this year, it’s not only crucial to be open to new ideas but also to continually seek out knowledge. One of the best ways to do this is by reading the… Read more »
Clean Your List and Improve Email Open Rates
Updated November 12, 2021 Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long…. Read more »
You Owe Your Employees Honest Feedback [Updated]
Updated November 2021 I’m a big self-help person. What I mean by that is I’m really interested in personal development—figuring out how I can be more productive and make better decisions. A big part of this is learning how my personality influences the decisions I make, along with what effect those decisions have on the… Read more »
Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)
Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you won’t lack for referrals. Action item:… Read more »
