A New Referral Program for Insurance Agents [updated]

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Updated September 2021

You’re an insurance agent, which means your success is heavily dependent on retaining clients and garnering referrals. For the latter, you may even have a referral program in place. But ask yourself this—does that tried-and-true gift card or other token of thanks truly sets you apart from your competition?

If your like most agents and brokers, the answer is probably no.

Here’s a suggestion: when a client provides you with a referral, send them a gift card AND add them to your mailing list to receive your personally branded magazine.

Why give a personally branded magazine?

We all know a referral programs is simply another way to market your business. But to be effective, your marketing needs to provide value. And there are three easy ways you can add real value to your all your marketing—including your referral program:

  • Offer something that is useful.
  • Offer something that exhibits genuine quality.
  • Offer something that is entertaining.

A personally branded magazine such as American Lifestyle, Start Healthy, and Good to Be Home offers all three.

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Each issue costs less than the price of a Hallmark card (seriously).

Creates a unique approach

Let’s face it—to most consumers insurance is insurance. It’s why setting yourself apart within your industry is extremely important. Each of our three 48-page magazines provide you with the opportunity to gain a competitive edge over your competition. Taking it one step further and incorporating it in your referral program will give you a leg up and create a distinguishable and unique method to capture referrals.



Download our FREE ebook “How Independent Insurance Agents Can Increase Service and Lines of Coverage



Helps you to stay top of mind

According to our 2019 GfK readership survey, readers spend an average of 46 minutes reading each issue of American Lifestyle and Start Healthy magazines. (We just launched Good to Be Home, so we don’t have those numbers yet.) Sure, your clients will remember you when they receive your gift card in the mail, but what happens once the gift card has been used? Sending a personally branded magazine, customized with your image, business, contact information, and logo in 6 locations, helps you stay top of mind because it stays in the home an average of 3 to 4 weeks.

Garners more referrals

Sending American Lifestyle, Start Healthy, or Good to Be Home gives you a painless opportunity to reach out to your clients. Once your first mailing has been sent, simply make a call, ask if they got your magazine, and what they thought about it. It’s a perfectly organic reason to make contact (even if you haven’t been in touch for a while). As new issues are mailed, make a schedule to follow up with the key contacts in your database.

Your magazine will help keep you top of mind, but it won’t do it alone. It isn’t magic. Following up is the key. How do we know?

The same GfK reader survey found that 58% of recipients provided a referral in the previous 12 months to the professional who sent them the magazine. That’s amazing!

Integrating a personally branded magazine like American Lifestyle, Start Healthy, or Good to Be Home into your referral program will not only help you to edge out your competition, but also provide you with numerous opportunities to grow your book of business.

To request a FREE sample of any of our magazines, click here.


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