You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
3 Tips for Using AI to Optimize Your Real Estate Content Marketing
The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »
Ep. 410: A Sustainable Social Media Strategy for Agents (with Katie Day)
When It Comes to Success, Consistency Counts Key idea: Consistency in all things, including content creation, posting to social media, and upholding standards for your team, will better ensure your success than sporadic or unreliable behavior. In speaking with Katie Day, today’s Stay Paid guest, we were struck by her matter-of-fact approach to running… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
Ep. 482: Building a Business – Why Content Marketing Leaves Social Media in the Dust
Social Media Marketing or Content Marketing: Which Is Better for Business? Unlike posting to social media, when you invest your time and effort into creating content, you’ll amass a library of value that stands in perpetuity as evidence of your expertise and credibility. When we consider the role of social media in business, we… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
Ep. 494: The Broke Agent on Content, Social Media, and Real Estate’s Hottest Topics
The Broke Agent Talks Social Media When it comes to your social media content, don’t underestimate the popular appeal of authenticity. This week on Stay Paid, we have the distinct pleasure of speaking with the master of memes, Eric Simon. Eric is the founder of the Broke Agent—an utterly authentic, intentionally humorous, somewhat irreverent,… Read more »
Ep. 502: The Best Golden Nuggets of 2023 | Social Media
Proven Social Media Marketing Tips for Small Business If you’re struggling to build an audience of social media followers or improve your engagement rate, these five tips from successful users are just what you need to achieve your desired goal. As the end of the year approaches, it’s become a bit of a tradition… Read more »
Ep. 506: The Best Golden Nuggets of 2023 | Client Events
Show Some Client Appreciation with These Referral-Producing Events Client appreciation events are about showing gratitude, but they’re also an exceptionally effective way to capture referrals and generate a surplus of goodwill. Hosting events for high-net-worth clients in the financial industry is a well-established practice, but real estate client appreciation events, in particular, seem to… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
The 3 E’s of Content Marketing: A Universal Strategy
“What type of content should I send to my audience?” is among small business owners’ most frequently asked questions. Use the 3 E’s and never worry again. In today’s hypercompetitive world, content marketing is a necessary part of any successful business’s marketing plan. In addition to being among the most cost-effective strategies, supplying content that… Read more »
