Ep. 482: Building a Business – Why Content Marketing Leaves Social Media in the Dust

Social Media Marketing or Content Marketing: Which Is Better for Business?

Unlike posting to social media, when you invest your time and effort into creating content, you’ll amass a library of value that stands in perpetuity as evidence of your expertise and credibility.

When we consider the role of social media in business, we can clearly see it has its place. These platforms are especially helpful if you have a large following and need a way to keep connected with them. But if you’re looking to grow a business, there’s a better option.

Kyle Handy, this week’s guest on Stay Paid, is the creative force behind the #1 agent-owned real estate blog. His experience writing and publishing content has shown him that he can invest more time and money blogging than chasing leads and still grow his business effectively and efficiently.

Kyle puts his efforts into blogs and YouTube videos because they have a degree of permanence that social media posts don’t. He notes that content on Instagram, TikTok, and similar websites is constantly churning—posts and reels are subject to daily, even hourly, resets as different content is perpetually push to users. In a period as fast as a New York minute, it can disappear into oblivion.

But a blog, video, or even a podcast? Like diamonds, these forms of content are forever. Kyle’s 400+ blog articles and nearly 350 YouTube videos are a permanent library of content—all of it discoverable with a search—that serves as proof of his expertise, credibility, and trustworthiness. It is a repository of client- and agent-focused material he can pull from to share at any time and in numerous ways, such as in emails, phone calls, and newsletters.

When you listen to his interview, you’ll get some of his best SEO advice for ensuring your content ranks on Google, suggestions for popular topics that even novice bloggers and new agents can address with ease, the platforms he believes promote the most trust, and more.

We hope you enjoy this episode and act on the advice Luke offers at the end. We’d also appreciate it if you took a moment to leave us a 5-star review and comment on Apple Podcasts. (We read them on air!) Thanks for listening!

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